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Using Email As A Marketing Tool

Aug 17, 2007
The percentage of internet users having a business or personal email account is about 90% United States. Internet businesses are very different then traditional businesses, many times you don't speak or see the customers you only deal with them through the internet. Many types of Internet advertising don't work as well as they once did.

Your most valuable asset is a list of people who have given you their permission to email them periodically. Using email confirmation is a great way of keeping your list clean, your list will only consist of people who have a real email address and who took the time to the confirm there email. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Many people starting out on the Internet believe that their main marketing tool is their website. Many webmaster think that if they have a list of people and they blast a sales letter to all of them they will automatically receive traffic and sales.

If you own an auto responder many have used tricks to get by some spam filters, you can change words around like using freee for the word free, since spam filters have been getting smarter they are now blocking most of the tricks. Spam blockers help the email user control the amount of junk they receive to their email boxes, now the email user has the power to decide what they will read and see and what they will not.

When creating your website you should make sure you have away of capturing email addresses, this is important when building your list. Frequently, people opt-in to receive these types of e-mails so you are not spamming people with unwanted mail. By hosting the auto responder on your own website, you have complete control over the program. If your auto responder is remotely hosted, you will not be able to get an auto responder that matched your domain name. A desktop-hosted auto responder is just a program that is run directly on your own workstation or computer. A locally-hosted auto responder is one that is hosted on your own web server. An auto responder that is hosted means that the actual software is kept on someone elses host and you have the ability to use but not control the software.

The consumer of today is increasingly bombarded by marketing messages from various media channels. When sending your email to people email addresses you will be competing with many other emails, make sure you use a catchy subject to grab the persons attention. The people, who you are sending your messages to, want your information. Email marketing is directing your messages to targeted addresses.

A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Sending out a round of promotional emails, through a 3rd party provider, can be a measurably effective way to get the word out about your company, your products and your services.

A great way to promote your website is to provide a newsletter which revolves around your business and give them a reason to visit your site. Creating a newsletter for visitors adds value to your site and keeps your company in front of your prospects.
About the Author
David Marc Fishman provides software to help webmasters with link exchange and one way links.
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