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Driving Traffic To Your Website And Converting Visitors To Sales
Perhaps what you need is not something different, but a different way of doing things. To increase buyer response to your website you need to take a new approach.
Replace "desire" with "fear." Sure it is great that a viewer wants your product, but desire is not as strong as fear. Make your sales copy emphasize the shortage of the product and how terrible it would be to miss out.
"You can spend hours trying to make those purchased templates look like a custom website but you are stuck with a few colors and choices. Meanwhile, marketers with XYZ Web Page Super Package are up and running in an hour with the look of expensive graphics."
Now the reader pictures the competition making money while he is still fighting with fonts. That is fear - fear of being left out.
Long sales copy works only if it is not boring. In an effort to create the typical long sales letter, inexperienced writers just repeat the same information with little variation. This is not the time to "do it yourself."
Professional writers know how to present the same information in a fresh new way so that each portion of the sales letter is known, yet not repetitious . If you do not have the skill to do that, then hire a professional copywriter. Paying for a good sales letter is a direct investment in traffic conversion. Consider it a one-time expense for endless traffic conversion opportunities.
Increase the prices. But wait, if sales are falling, why would charging more be better? You may have under-priced your product, which gives it a lower value in the viewers perspective. Add another section or package with a second information product.
Change the design of the cover. Incorporate new delivery ways so that a buyer can choose eBook, CD or MP3 audio product formats. These small changes give you a reason to bump up the price. And do not get chicken by going from $9.95 to $12.95. Take the price up to $17 or $27 and hype the promotion. You can do a limited time discount - "Order now to get the product for $12.95 because in 48 hours, the price goes to $17!"
Make a offer for a limited time. Offer your product for a short time to a limited number of buyers, this will create a urgency in the eyes of visitors. This plays to fear ("what if I miss it") and scarcity ("I want it before anyone").
Then remove it from the market at the end of the offer period. Nothing discredits you more than repeated "limited time" runs. Take off the product, incorporate some changes or updates and add something else to the offered product. Only then you will be able to bring back the product without losing face and buyers.
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