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Conquer Online Marketing Overwhelm: 5 Steps
Clients often tell me they feel overwhelmed by marketing online. Sometimes they don't know how to get started. They aren't sure they're taking the right steps and they're wondering if they are using their time and money as effectively as possible. Those who dive into marketing often acknowledge that it's hard to tell if they're moving in the right direction.
Here are 5 simple steps you can use to begin to conquer marketing overwhelm.
First, what are you marketing? Are you promoting your services, info products or signups for your ezine?
This step seems surprisingly simple, but often I have to ask a client, "What do you want to sell? Coaching services? Group coaching? An info product?" The more specific you can be, the better.
Second, what results are you seeking? Do you want to increase sales, attract more clients or gain more visibility? Are you looking for more traffic, more conversions, or both?
Third, what ONE goal would make most sense for you?
Overwhelm usually happens when you try to accomplish several goals at once.
Surprisingly, when you work hard on one goal, you will also find yourself moving ahead on other goals automatically. Increase conversions and you'll increase traffic, and vice versa.
By way of analogy, if you've ever exercised with a trainer, you were probably told, "It's hard to isolate a muscle. When you're enjoying a complete workout, you will see results in muscle groups you haven't consciously worked on." The same principle applies here.
Fourth, what one technique will get you started? Often you'll know at least half a dozen ways to reach your objective and it's easy to scatter your efforts.
Let's say you want to drive more traffic to your website. Will you use search engine optimization, google adwords, article marketing, or advertising? Can social marketing help?
Pick just one technique and take the fire hose approach. If you've chosen article marketing, pledge to send out at least one article a day -- maybe even 5 a day. You'll get better. You'll write faster. And most likely you'll start seeing results.
The trickle-down method (an article or two a week) will lead to frustration. You will be spinning wheels, not accomplishing objectives.
Finally, how will you track results? Many online marketers skip this step so they have no idea what's working and what is not working.
When you track results, you'll notice some articles get picked up and placed all over the Internet, while others seem to become pumpkins as soon as they're written. Some blog posts get tweeted and shared; others get ignored.
Some people get great results from articles. Others find they do better with adwords, blogging or even paid ads in other ezines.
That's part of the fun: learning what works and what doesn't. And if you keep asking these questions, you'll get past overwhelm and get some serious marketing done.
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