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Do You Know Why You're In Business

Aug 17, 2007
One of the first steps in planning an exit to the rat race is knowing why you want out.

Sounds simple right? Well consider this: it is, and it isn't. You could say that you want out because you are tired of working for someone else, you want more time with your family, no more worries about the bills and want to control your own destiny. Sounds good. I can buy into that.

But is it enough? Is it enough to get you up in early in the morning to do a little work before the day begins. Is it enough to take time away from family at night, or spend a few hours on the weekend to get one step closer to that goal. Is it enough to maintain your drive for the goal line when the going gets tough ... and believe me, the going is going to get tough.

When you are focussed on dramatically changing your life, there will be people around you who undermine your efforts. The amazing thing is that the people who could lead the charge to offer you support (and this group might include friends or family) could be the ones who tell you "... you can't do that, it'll never work, why are you working so hard ..."

If you have ever started a part time business or made a financial decision that goes against the norm, this will all sound familiar.

Just because they can't see your vision for the future, doesn't make them right.

It takes courage to make a big change in your life, but in the long run, it will be worth it. The time, energy, criticism and even ridicule will be worth it when you are spending your days on the beach, golf course, or driving around in your new Porsche Boxster.

If you are serious about exiting the rat race and building a better life for yourself and your family, knowing why you want to be rich is as important as how you are going to get out.

One of the first steps in most coaching programs, including Rich Dad Coaching, is defining, in detail, why we wanted to be rich, what it looks like and when we were going to get there. Time was also spent writing out what we don't want.

This is a critical first exercise so if you've never taken to time to write it out. Do it now. The exercise focused our minds so we had a reason to do work it would take to get out of the rat race. Financial gurus like Robert Kiyosaki know the cardinal truth ... you can't get somewhere if you don't know where you are going ... and you won't get there if you don't know why you are bothering.

The how is easy when you know why.

Why gives you drive, determination, and the perseverance you need to achieve success. Lets face it, when you start building a business that generates passive income, you will face critics and set backs. You need a strong why to pull yourself back up on your feet and keep going. And, its those people who have the strength to get on their feet and keep building when all the people around them are laughing or criticizing them who will find real success.

So how do you figure out your why ... chances are it is not the first thing you think of, but its a good place to start.

Start answering some very simple questions: why do I want to be rich, what will being rich look like (in colourful detail), how will my life be different, what will I be doing, where will I be doing it, what things will I be doing, what won't I be doing, when will I get there, what will it take to get there, what will I do if I fail at first, how will I ensure my success.

Don't do this fast. Take your time. Revisit the answers every day and rewrite them to reflect a deeper meaning.

Now ask yourself ... is it enough. Is it enough to keep you going when the going gets tough. If the answer is no, go back and review it again.

Remember, when you know the why, the how is possible.

Start today and define why you want to be rich.
About the Author
Jennifer Lavoie is a home-based business coach. Using Robert Kiyosaki's teaching, she helping others to build passive income businesses and retire early and free. http://www.retirefree.ws
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