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Five Steps To Create Your First Information Product
You may have been putting off creating your first information product despite having heard all the benefits creating a product funnel. But you've decided to jump in and you're now excited about getting started. Congratulations, but where do you actually start? Putting together the information for your first info product can be a daunting process but by following a few simple steps you will save a lot of time and effort.
Once you have your first info product, you'll be keen to have more of them to fill your product funnel and cater for the various skill sets and goals of your clients and customers.
Following are 5 steps to help you on your way to your first information product:
1. Do Your Research: Research is important before spending a lot of time and effort putting a product together. Start by visiting online forums related to your target market. Take a look at other websites which offer similar products or services is a great way to check out your competition.
2. Ask Your Customers: Send an email to your newsletter subscribers asking what they would like to see more of. You can even give them a free giveaway in exchange for their feedback. A poll on your website can also work well. No matter which way you do it, just make sure you do your research before starting your writing.
3. Write an Outline: The easiest way to get started is to write an outline of what information your product will include. Go through the outline and brainstorm each section until you're happy with the results. Next you need to go through each section and research that specific topic. An outline breaks the process down into achievable steps and once you have the outline formed, you can begin writing each section.
4. Decide on the Format: Will your product be downloadable from your website? Will in be written, audio or video? Or will it be a live event such as a workshop or seminar? Once you decide on the format or packaging for your product, make sure you have the appropriate programs or resources to create your product.
5. Putting it all Together: Once you have your research, it's a matter of sitting down and doing the writing or recording. With your research already pre-written, and following the structure in your outline, it won't be too difficult to put together. As you complete a rough draft go back over your work again and start editing, changing things around, omitting things here and there and so on until you have a finished draft that shares your message.
Put it aside for at least 24 hours then go back and repeat the editing process all over again. The final step is to hand it over to a trusted colleague or friend who can look it over and give you constructive criticism. Don't wait for your product to be perfect as it probably never will be. It's better to just do it!
No matter how you decide to present it, creating your first information product should be a fun and very rewarding experience. You will be so amazed that it won't be long before you have a selection of info products to begin to fill your product funnel.
About the Author If you want to earn more money whilst working less by turning your knowledge into passive income, Get your FREE report "11 Quickest Ways to Monetise Your Expertise and Fill Your Product Funnel" by Danette Hibberd Product Funnel Formula
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