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5 Features Business Owners Must Demand From Your Website Development Project
The first clue that you are NOT dealing with a Business Web Integration professional is an offer of a low priced limited size/functioning website. Walk away. No, Run! Business Web Integration is a website development process designed to transform your online presence through web solutions compatible with Internet Marketing strategies to generate an ROI with your website. Business Web Integration is also about building online applications that contain your business intelligence within the data, event, and workflow layers to attract, retain and support more of your customers. However, the visible website itself is only the tip of a development project.
Like an iceberg, over 80% of its mass is below the visual surface. While there are 1000's of web development companies to choose from, only a professional with experience in Business Web Integration can help you analyze and transform your online presence to generate an ROI. Seriously, if a cheep six page website brings no return, what is its true cost compared to a site that saves/makes you money.
Content Management
Simply stated, Content Management Systems allow YOU to control the content of of your website instead of the website development company. Experience has shown that it is seldom an emergency to build a website. But when it comes to changing or updating the content of a website it always seems to elevate to emergency status. Think about it. How fast might you need to update the price of a product, or change the members of the management team? At times like these, you can not afford to wait for some engineering change notice to be drafted and accepted by your off-site web development team.
You must demand to have the power to click a couple of times with the mouse and type a sentence or two and presto, the content is updated. But let's face it, do you know: XML, XSL, CSS, RTF, CVS, HTML, Javascript, Flash, .Net, ASP, ASPX, and SQL? Are you planning on learning any or all of them any time soon? Well then, you too are looking for a CMS solution for your website.
Custom Design and Art
The worst impression of a website is when a web surfer says, "OH! I've seen that one before." Low price leaders are using templates they purchased from the Internet along with every other high school trained website development whizkid. Sure they may look cool and have a bit a flash in them but it is a purchased template just the same and millions can have the very same one. A purchased template is limited in size and scope and is little more than an online brochure that meagerly says, "I'm on the web too." Instead, you must demand to have a site that matches your business' personality, logos and tempo. You should have custom art that truly expresses your business concepts. The site should be able to grow and expand as does your online experience.
Integrated Search Engine Optimization
Search Engine Optimization is one of many Internet Marketing strategies. It is a basic means of building traffic to your website from search engine results. The higher on the search results you appear the more likely it is you will receive traffic. The next key is how compelling the search results text is in getting quality traffic. If you sell fresh donuts in Boston, it does no good to get traffic from Bolivia. As a business owner, you must demand integrated SEO features in your Content Management System. Because, SEO is a moving target you need to be able to react to stay on top of quality traffic by proper placement of keywords.
Developer Dedicated Servers for Hosting
On one extreme of the hosting wars we have Shared Servers. A typical Shared Server is one computer on which hundreds of people can share space, processing cycles and bandwidth. Seldom is this problem free. Any one of the hundreds of people with which you are sharing the server can put "cool code" that hogs the computer system's cycles or worse, crashes the computer all together. The advantage of a shared server environment is cost. It simply costs you less to share the price of a server with many others. The draw back is stability. The other extreme in the hosting wars is a Dedicated Server. A Dedicated Server environment is one server that you pay for and use all by yourself. You can guess that the costs are much higher, but no one shares the space, computer cycles, or bandwidth. Additionally you are responsible for the code installed on the system for security and stability.
As a small to medium business owner, you must demand a happy middle ground: developer dedicated server. A Developer Dedicated Server environment is a server dedicated to and supported by ONE company for their clients only. Yes, you share the server with other clients (lowering costs), but only one company puts code on that server. "Cool Code" is tested offline and generally does not ever effect the production server, thus giving you higher reliability like a dedicated server.
About the Author Dean Arrow & Assoc is a denver website development company. We specialize in website solutions for small and medium sized companies with big company features. Including SEO in Denver Gary Hall is a freelance writer.
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