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Get Over the Domain Name Blues
So, you have designed the perfect web site and come up with a brilliant domain name to seal the deal. Skipping over to the registration site, you gleefully key in your clever name. And then, the devastation begins.
The domain name is taken; taken with an ending of .com, .net and even .org. You cannot have the domain name of your dreams because some cyber-stranger got to it first. The blues trickle down into your once hopeful heart and whisper that they are here to stay. There are a few tips that will help you to choose your domain name wisely and well.
Get Over It and Move On
So you cannot have your first choice when it comes to domain names, so what! It is time to get over your blues and get busy coming up with an even better name. This is not the end of the world! In fact, it is a great opportunity to break out of your mould and come up with a domain name that will attract new prospective clients and click through traffic. So cheer up and get to it, there are plenty of other domain names out there just waiting to be discovered.
Obvious is Better than Clever
The best domain names are those that encapsulate the essence of the service, product or information you are providing on your website. For instance, if your website provides music reviews, a website domain name entitled 'musicreviews.com' would be the perfect choice.
If that is not available, perhaps 'goodmusicreviews.com'or something along those lines would work nicely. Basically, you need to choose a domain name that web browsers within your niche will relate to and remember.
Make is Simple
Using hyphens (music-reviews.com) and extraneous dots (mu.sic.reviews.com) in your domain name. The more straightforward you can make your website domain name, the easier it will be for your visitors to enter correctly into their URL bar. Complicated domain names may be clever but they increase the margin of error for web browsers, which may send your viewers over to your competitions website.
Make it Short and Sweet
Lengthy domain names are quickly forgotten but short domain names are easy to remember and type with great accuracy. When it comes time to create your domain name, use as few characters as is humanly possible with still having your message come across.
Get an Expired Domain Name
Certain sites on the internet allow you to search for old domain names within your niche that have recently expired. Purchasing one of these domain names can be beneficial on many different levels. First, search engines often give more weight to websites that have been registered with the same domain name for a long period.
This is likely to get your website a higher search engine ranking, which will drive more traffic to your site. Second, you can pick up some extra traffic from people within your niche that are used to visiting the old website that has just expired. Third and last, you can find some simple, creative and memorable domain names in the expired batch that you may not have otherwise thought up.
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