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Thinking On How To Come Up With A Good Domain Name?
Some domains have quite rigorous application procedures, with certain criteria having to be met by applicants, e.g. a professional certification (.pro), or local registered office or trademark (.ca - Canada). Others are quite generic in terms of what they stand for and are not restricted at all (e.g. .com, .net). The .co.uk domain extension indicates a presence within the United Kingdom, but has always been unrestricted. The relatively new .eu represents geographical location within the European Union and has only one restriction, the owner must have an address within the EU.
Because many of the short or obvious domain names have been registered already, it can take a little work to come up with a good domain name for your business, but it is still possible to find memorable; catchy domains! Although short is often considered best, the important thing is actually how memorable your domain is. Sometimes it can be desirable to choose a domain name that combines your brand with a word which is representative of your business, this may make it a bit longer; but people may find it easier to remember because of the business description.
Here are a few suggestions to help you come up with good domain names:
Brainstorm with your colleagues Find yourself a nice, quiet, secluded space and let all hell break loose. Be as creative as you want, just keep reminding yourselves of your main objective: is it memorable, does it say what you want it to say?
Try continuous writing on a theme Start with a generic word or phrase that describes the sector you want to do business in. Then just keep on writing without thinking too consciously about it. Words will lead into other words and you will be surprised by what comes out. See how long you can go on for.
Check out competitors websites A quick search on a search engine should bring up a number of your potential competitors sites. See what they have gone for in their internet address. It can also be useful to see how they have organised their site.
Check availability as you go along Be structured and organised about this, draw up a list of possibilities as you go along and note what is available; what has been registered and what is being actively used. Searching for available domains is free and secure at www.easily.co.uk. If a domain is already taken, you can find out some information about the owner by clicking to see the Whois lookup.
Put yourself in a potential customers shoes Does the domain suggest what type of business it is? Does it give the right impression? Is it catchy and memorable?
Hopefully this should put you on the right path!
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