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Improve Your Page Rank With The Big Two: Google And Yahoo!

Aug 17, 2007
Is your online marketing strategy attractive to Google and Yahoo? Not sure? Do you know how to tell? Do you know where to go from there?

The coveted top ten in the search engine results pages, also known as SERPs, and top-level page rankings of the most popular search engines are not as unreachable as you may think. It's all about knowing the right way to get to the head of the line.

Both Google and Yahoo! determine their search engine results based on qualities they have determined to provide their customers with helpful, accurate search results. They are not the most popular search engines for nothing. They know that end-users want fresh, relevant, helpful content and they want it fast as lightning. So the formula for capturing attention from Google's and Yahoo's web crawlers is by providing content their customers want to see. So how do you prove to the web crawlers that your site is worthy?

You maximize the number of high-quality sites that link to your site. How do you do that? One of the most effective ways is through article marketing.

What makes a good quality site in the eyes of Google and Yahoo? For starters, relevancy is the key. The job of a search engine is to sift through the virtually infinite number of sites out there and find the ones that are most likely to fulfill the searcher's needs. In order to establish relevancy and get a lot of relevant sites to link to your site, try the following methods:

-Post on forums
-Start a newsletter
-Entice people to subscribe to your site by writing and submitting unique, helpful, and relevant articles.

For example, if you sell specialty dog food, create a few articles covering topics such as canine nutrition, little known facts about low-cost dog foods or ways to help your dog stay healthy. You know you're a fountain of doggie doctrine. Share the wealth! And get those back links you covet along the way.

There are plenty of ways to assure that other sites do not link to yours. Employing any kind of black hat SEO (search engine optimization) strategies is a big no-no. The advanced algorithms of today's Google and Yahoo! are much more likely than not to pick up on these under-handed tricks.

One common black hat strategy is keyword stuffing, where the writer overloads content with keywords to the point that human readers find it annoying and unhelpful. Avoid this on your site, as well as, in any articles you submit for publication elsewhere.

Text cloaking involves repetitively listing keywords in white on a white background, so human visitors to the site can not see them. Search engine spiders are too smart to fall for that kind of thing. Even if these black hat strategies work temporarily they have no holding power. And they may ultimately get your work banned altogether from a publisher's list or even get your site banned from Google's and Yahoo's search results. Makes you shudder, doesn't it?

To avoid such disasters, post unique, relevant, interesting, and helpful content on your site. Market the site through article submissions, forum posts, blogging and other effective social marketing strategies. Follow that formula and your site is much more likely to realize its traffic potential.

Simply remember the intelligent powers that be at Google and Yahoo! are looking for the kind of content end-users (searchers) want to read, you will find your page rank rising in no time. Think about it this way: what would you want to read? Then go with that vision.
About the Author
Nancy Amada helps small businesses become more successful, and offers more ideas at Chapter Two. She is a frequent contributor to Article Marketer, a highly popular article distribution service.
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