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Build Your Online Presence With Web 2.0
Web 2.0 has indeed revolutionized the net economy. It's added a scale of difference between how technology was used in the market before and now; between how the entrepreneur used to interact with the site and how she does it now;
Features of Web 2.0
* The 'Dot Com' gave way to Web 2.0 in 2001. Before that, the Internet was basically manipulated by the large, commercial businesses. The honchos who with big bucks could pay for the expensive domain registration and hire programmers to build their websites.
* What we call Web 2.0 today was first named in the year 2004 by Tim Reilly and Dale Dougherty. All the new cool stuff like blogs, bookmarking sites, wikis, RSS feeds, podcasts and much more have been instrumental in building Web 2.0
* Before the 2001 collapse of the 'Dot Com', it was called Web 1.0 but now it's referred to as Web 2.0 only.
* There are several differences between the older Web 1.0 and the Web 2.0 of today. Sites like Britannica Online Encyclopedia has been replaced by the free user-controlled Wikipedia; DoubleClick for ad revenues has been substituted with Google AdSense; people build Blogs now instead of Web Pages; Content Management Systems gave way to the different Wikis; and Tagging replaced Directories.
* The one common link between these differences, you will notice, is that before the sites and links were driven by mysterious 'controllers' of the net; while now, it's the users themselves who monitor and regulate their own pages and sites.
* This makes the Web 2.0 more user-friendly and also easier for people with average income to build sites online. It represents a huge but subtle shift in power politics.
* Because it uses its clients directly and is so heavily inter-connected to millions of link sites: Web 2.0 is designed to attract sales than the previous style of websites. Before, people were interested only up to the point of reading and article, and more often than not closing it without buying anything. Now, every article is linked to hundreds of others, so the users feel tempted to browse through them one by one and usually end up buying something that meets their personal needs.
Advantages:
* You get to have a closer tie with your client: a more direct approach.
* A variety of options for you to sell your products. You can sell them directly and allow your customers to share it with their friends; you can also offer trial usages; you can personalize your product to suit specific client needs and many other little knick-knacks that weren't there before.
* Your client group and audience has increased manifold, leading to an increase in sales too.
* You can showcase and distribute a vast variety of products now.
* Your product gets visibility in every kind of market possible; thanks to the interconnectivity.
Web 2.0 has indeed revolutionized the net economy. It's added a scale of difference between how technology was used in the market before and now; between how the entrepreneur used to interact with the site and how she does it now; and of course the sheer magnitude of the increase social networking thanks to all the communities and forums. Web 2.0 has allowed global exchanges of information and knowledge between people from every social background, giving them the power to create, share, discover and organize more and more knowledge in a systematic way; making it accessible to the members of the next generation and the future generations to come.
About the Author Working as an Internet marketer since 2005, Christopher Freville has tried various techniques to take advantage of Web 2.0. He now shares his research results in Web 2.0 Guide to anyone who would be willing to learn this new approach to Internet marketing
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