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How 0845 Numbers Can Make Your Business Money
In the current economic climate everyone is trying to save themselves money, from business owners to shoppers and the telephone bill is no exception. If your company's advertising campaign has national reach and requests that the audience call a telephone number for further information, a non-geographic telephone number can make them far more likely to make the call - 0845 numbers are more palatable to frugal callers than national rate calls.
0845 numbers offer the advantage of being independent from the area code scheme, meaning that the call will cost the same wherever in the country it is made from and this call is typically cheaper than a national rate call. In fact, if your customer is on the right BT calling plan their call to your business will be free, hopefully generating you extra business as potential customers will be less concerned about the cost of making the call.
Advertising - especially television advertising - is not cheap and if the customer doesn't want to pay for the cost of a national call, it can be money wasted. Having a number which the customer is more willing to call can hopefully prevent this and make your advertising campaign more profitable.
Encouraging potential customers to call is just one advantage 0845 numbers offer - they can also be set up to receive money when someone calls. Though this tactic isn't recommended for call centres and the like - you want to encourage people to call your business - several television production companies use them for telephone voting on shows such as X Factor and Big Brother, and several internet service providers keep a couple of lines operational for customers using pay as you go dial-up internet. If you work in a field which will benefit from customer interaction in the manner of telephone voting or similar; setting up a couple of 0845 numbers will mean that the service will essentially pay for itself, which keeping viewers feeling that they are involved in the decision making process of the show - just remember to notify viewers of the cost of their call so as to avoid falling foul of OFCOM.
In the current economic climate, businesses need to be making every possible effort to ensure that they are saving money and are as approachable to potential customers as possible and having a non-geographic phone number can greatly help with encouraging potential customers to make that call and hear what you have to offer.
About the Author Thomas Pretty is a business analyst with many years of experience ensuring that marketing campaigns are not wasted. Find out more about 0845 numbers at http://www.blueboxtelecom.com/
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