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Getting Your Name Out There

Aug 17, 2007
Getting your business recognized amidst the hustle and bustle of the free market is no east feat. Even if you have invented a completely unique product, there is no guarantee you'll get noticed by anyone. A deliberate and well-focused marketing plan can help you do just that. By following several age-old marketing principles, you and your business will both realize recognition and profitability.

Identify Your Customer Profile
Blanket e-mails to thousands of recipients and mass mailings to entire communities rarely hit the mark when it comes to advertising. It just doesn't make sense to waste your hard-earned money vying for the attention of disinterested customers. By defining your target customers, you'll be able to more precisely market to them.

There are a myriad of methods for identifying your target market. Begin by listing the projected qualities of the types of customers you think will be interested in your product. Once you've solidified an initial profile, get out amongst these people and get their reactions to your product.

Hold focus groups, send out surveys, and ask for people's honest opinion of your product. This will not only help you figure out who wants to buy your product, it'll also help you make improvements based on their feedback.

Coming Up With A Marketing Plan
Once you've decided who is included in your target market, you should develop a marketing plan. This includes everything from your budget to the actual mediums you plan on using to get your name out there.

Establishing a brand identity is perhaps the most vital aspect of your marketing plan. Not only do you have to come up with a good name, you also have to figure out how to convey a specific feeling along with that brand. It is that subconscious feeling that will aid potential customers in remembering your brand.

Keep in mind that language is connected to memory. In the same way we associate the local movie theater with the smell of popcorn, a brand name can evoke memories as well. When it comes to your brand name, you want those memories to motivate the customer to invest in your company.

How to Get Noticed
The methods through which a company can market are endless. Usually television commercials, radio sports, newspaper advertisement and billboards come to mind first. In the case of a new business, it is best to start small and build on subsequent successes.

Submitting several press releases is a great jumping-off point. A press release is a written piece highlighting your business and the unique service or product you have to offer. It is wise to avoid fluffy marketing language, while keeping it engaging.

Oftentimes press releases will feature a brief background of the company and its products. It is also common to include a quote or two from those involved in the business. A direct quote from the owner can give some extra credibility to the content.

Another necessary element of any business' marketing strategy is a good website. If you have some expertise in creating web pages, you may be able to take care of the entire thing yourself.

Many, however, choose to hire a web designer to help make the site appear more professional. In the eyes of consumers, a professional looking website with useful and informative content means a solid product and a reliable company. Continue to manage your site and make sure someone at your company can be easily reached.

Once your website is in working order, you can start taking advantage of other marketing opportunities on the Internet. Participating in public forums and hosting a blog are both great ways to directly communicate with customers while simultaneously gaining name recognition.

Writing articles and submitting them to online article databases is another way to gain an identity for your business on the Internet. These databases distribute your articles to hundreds of sites to be published along with a link back to your own website. You might as well attract some traffic to that site you worked so hard on!

There are numerous methods that companies use to achieve that highly sought after brand recognition. By creating an effective marketing plan and following through with the aforementioned promotional opportunities, you will be well on your way to getting recognized.
About the Author
Roger Haumann owns a drywall contracting business by day and makes money online by night. Visit his blog, Get a Rush, to read more about his online business. Roger uses Article Marketer, an online article distribution service, to build a brand name online.
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