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Expanding Your Reputation Through Article Marketing

Aug 17, 2007
A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs, we are always looking for new ways to reach a greater number of people.

There are a million ways to get your name out there, some more effective than others. Our modern society offers marketing opportunities through television, radio, telephone, the Internet, and a vast array of print sources such as brochures and magazines. Your budget will likely dictate which of these methods you choose to utilize.

There is one method, however, that any business owner should take advantage of. Regardless of the size or success of the company, article marketing is a fast and cost effective way to legitimately market your company.

How to Get Started
There are three main steps to the article marketing process:

1. Begin by writing a batch of articles surrounding topics that relate to your business.

2. Submit the articles to an article distribution service. (You can attempt to submit them to content sites individually if you have a boat load of time to spend on the project.)

3. Watch as your articles are distributed to hundreds of sites and subsequently published all over the Internet. The best part is that all of these articles will have links back to your website, significantly increasing site traffic and company exposure.

Lots of websites have an insatiable hunger for fresh content. This is why these article distribution services have become so popular. They have formed relationships with many of these content sites who have come to trust them to provide well-written and informative articles.

Branding Through Article Marketing
Article marketing is one of the best ways to get your brand name on the public eye's radar screen. When you provide interesting and engaging articles that pique readers' interests, you are assured that many of these people will check out your company website. The more often people see your brand name, the more it becomes ingrained into their memory.

For instance, if your company produces highly efficient halogen bulbs, you might write a number of articles addressing energy consumption and conservation. Every time a reader sees one of these articles, they also see your brand name. Then, the next time they find themselves face to face with a burnt out light bulb, they will immediately think of your company. It's all about putting a face to your name.

The Article Marketing Difference
Article marketing offers something different than other marketing efforts, which is why it has proven to be so effective in gaining positive exposure for the businesses that use it. Instead of bombarding the consumer with fancy sales jargon, these articles simply give the reader good information.

It's like making an investment in the customer before they invest in you. By offering them something right off the bat, they are more likely to trust that you are interested in something more than just sell! sell! sell! It shows that you want to share your expertise about the industry you represent.

As the saying goes, any publicity is good publicity. In my opinion, it's always best to stick with the good publicity. Article marketing will help you do just that. Instead of turning people off through annoying advertisements, choose a different approach. Dispense a little wisdom up front and you are sure to turn potential customers into loyal customers.
About the Author
Johnny Albertson is a musician, blogger and writer. Visit his blog, Beatin' the Blues for more insights and pearls of wisdom. Johnny is a big fan of Article Marketer, an online article distribution service.
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