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How To Build Links To Your Website Effectively
If you are building a new site, you know that you are in the 'dead zone' as far as search engines are concerned, at least for a while. Search engines tend to discount new sites; they look for sites to be around and functioning for awhile before they begin to index and rank them. Not good news for the new business website owner. You need to find a way to get noticed.
If you are operating a website that's been around for a while but is not getting the page ranking that you want, you have a similar problem, just one rung up the ladder of optimizing issues.
Poor rankings often happen to businesses that are competing for search engine attention on common or popular keywords. For example, if you sell MP3 players or DVDs, you have got a lot of very big competition. You already know that if you can narrow your keyword search universe by narrowing the terms, e.g., 'classic western DVDs' or 'MP3 players pre-loaded classical', you have a better chance at some sort of page ranking.
One of the best strategies for both new and seasoned sites that need more traffic is to focus on link building strategies. Most search engines, (Google in particular) place a great deal of weight on incoming links to your site. Search engines think of incoming links as votes of confidence, which is also why they tend to discount reciprocal links because those look like barter rather than a vote.
One of the most typical strategies now in use is to add content to other sites that link back to your site. Article directories are a big way to do that. Blogging with links is another way to do it. The point of this type of approach is several fold:
1. Gain traffic to your site by the redirected traffic from another site, using your link.
2. Gain credibility and search engine page ranking by having an inbound link from a credible site.
3. Piggy back on the other site's search engine page rankings to access viewers that you can't directly attract to your site.
These are good strategies but remember, everyone is now using article directories to boost their ranking so their value will diminish as a result.
One of the best ways to develop links to your site is the old fashioned way: figure out which other sites have something to gain by hooking up with you and pursue those links.
Who might want to hook up with you? Here's a simple but effective way to figure out at least a piece of that information quickly. Check out who your competitors link to. There are a number of link detecting software packages in the marketplace.
Run your competitors' sites through a link detection program and find out where they are linking. Go to those sites and look at how the link happened. Is your competitor placing advertising on the site? Contributing content? Does the site attract your target market? If the answer is yes, you need to approach the site as well and ask for a link. You may have to invest in an ad or make some other sort of offer but if the site attracts your target market, it's going to benefit you in terms of focused traffic as well as in terms of search engine page rankings.
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