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What Makes Buyers Tick?

Aug 17, 2007
What is the number 1 reason why most people will buy anything, what is the most important motivator of all for so many reasons and on so many levels?

We're talking about quality of life.

Let's face it, when it all comes down to the bottom line, the main reason most of us do anything, outside of those of us who spend our lives doing charity work, is that we want a better life for ourselves. We want to enhance our life and enjoy it to the best of our abilities. Not only for ourselves, but for our children as well.

We may not consciously say to ourselves when we go to purchase something that we are making this purchase because we want a better quality of life, but deep down inside that is exactly what is going on and to try to deny it would be pointless.

So, how can we, as marketers, capitalize and take advantage of this?

Well, the first thing YOU as a marketer must do is look at your product or service and honestly answer this question. "How can my product or service improve a person's quality of life?"

Simple enough question.

And if you know your product or service as well as you should, then you should have no trouble answering it. When you've done that, all you then have to do is take your answer and make it part of your ad or site itself. You need to let potential customers know how your product or service is going to give them a better quality of life.

For example. Let's say you're selling a home cure for acne. How can this give somebody a better quality of life? Many ways. For starters, they'll look better once they use your treatment so they'll feel better about themselves. They won't be self conscious about going out in public. Most likely they'll have an easier time meeting new friends or even that special friend. If this isn't an improved quality of life then I don't know what is. On top of that, they'll actually be healthier because of it.

What if you're promoting a money making opportunity, which so many of us do? Well, this is also very easy. What you do is not so much promote the opportunity but how that opportunity can make people more financially secure because of all the money they're going to make with it. This financial security will improve the quality of their life because they won't have to worry about not having the best food, clothes, medical care, shelter and other things. They'll be able to provide for themselves and their children. That's what this is all about.

If you can't look at your product or service and come up with at least three ways that it can improve the quality of somebody's life, then you really have to seriously reevaluate what you're selling. If you can't come up with anything good about it, how do you expect potential customers to be able to do the same?

Quality of life. It's the bottom line and the key to satisfying your customers.
About the Author
Hungry for internet marketing success? Matthew, the author of this article runs a site showing you how to make money with google adsense. Check out also his make money online at home site packed with loads of free information.
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