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How to write real good articles
Article Marketing will give you the traffic, sales and expert status you're craving! The chain of effects is easy: Article leads to to publishing, they give your qualified back links which gives traffic to your main website.
So far article writing is the most cost-efficient way to boost your online concern. Every different methods are add on tools. Writing articles is still one of the best ways to get more sales and increase your website traffic.
Some details about article writing
Article directories allow authors to release their articles. Those articles usually have a unique area at the bottom called the resource box. In this resource box the writer leaves a link or two along with a catchy phrase to describe himself or his special offer. Other publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the whole text intact, that includes resource box as well, naturally.
The benefits of article writing
1. You get incoming links from sites which are the most important currency in SEO
2. You give the opportunity for other publishers to find your article without changing them, thus including your resource box and link
Now you are able to increase your exposure by by spreading your content over the Internet. Your will be rewarded with one-way incoming links from your resource box, you won't have to reciprocate as you would with link exchange services.
This will give you better organic traffic.
Excursus: Naturally, you can always chose to let your articles write by third parties. This is absolutely legitimate. But you have to make sure that the delivered content is not only of proper quality and that it suits your needs, but that it's perfectly unique and will remain unique. You can check this with various online and desktop tools.
Myth and Truth: The Duplicate Content Penalty
All articles on your site have to be absolutely unique to provide a clean reputation for every author. A back link from a unique content reference is worth more than from a replicated one. Modify your article before submitting it, you achieve this by playing around with synonyms and different phrases for your main topics. This way you will surely rank hire, slowly but steadily.
Only use the most important 20 article directories. You will find a list of them by searching for free article directories list. The other smaller ones are insignificant. Most of them will sooner or later scrape your content from the top article directories. So don't worry about that.
If you have enough time than upload unique content manually to overcome the duplicate content penalty. Otherwise you can use upload tools and services. Of course they will create duplicated content. But I assume this is better than nothing. After all, every link counts.
You should try and follow my golden rules of 80/20 ratio
- 80% Marketing, meaning article writing, submission and web statistic analysis
- 20% Maintaining your CMS, research of new niches or
- Write 80% of your new content with 20% effort (=time) or
- Make 80% success with 20% of unique articles to the top 20% of article directories
Let's talk about the articles. Make them flesh and bone:
1.write a catchy, to the point and magnetic title
2.Use subtitles when needed to structure the content
3.Write between 500 and 600 words, not more
4.Write Manuals, How-Tos and reports with clear benefits to the subscribers
5.Don't waste your or the reader's time. If you brood about a sentence, delete it and write it different or drop the point. Don't bore.
6.Use verbs rather than substantives. Use active rather than passive constructions.
The complete writer resource box
All of your writing efforts are useless without the right resource box.
If you really want to make your articles sell, then you've got to build the perfect resource box. This is the writer's concentrated biography placed below the article's body. It has the function of an informative signature. You can use your real name or a fake pen name.
Here are the essential items that should be in your resource box
- Your Name and title (optional) should be the first thing in your resource box.
- Your website address: in valid URL form. Be careful some article directories allow HTML even in your resource box, some don't.
- Your Elevator Pitch, consisting of 1 to not more than 3 sentences that contain the essence of what makes you and your offering unique. Call it an USP (Unique Selling Proposition).
Your Call To Action: You pass the ball to the customer and ask them for initial action. Usually it's to surf to your main site. You've got them warmed up and now it's time to lead them to buy from you, sign for a RSS feed or give other information. This is where you "Ask For The Sale." It's best to only give 1 proper call to action.
And, for the final: stay focussed. Marketing, and especially article marketing has to be seen a marathon, not a sprint. Use little milestones and targets for motivation. You will be rewarded with a clean passive income stream.
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