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Coffee Is Consumed By More People In The World Than Any Other Beverage Next To Water!
It can be said that coffee definitely hits the spot. In fact coffee hits a lot of spots! People all over the world enjoy a daily cup of coffee. Japan, for example, ranks number 3 in the world for coffee consumption. There are over 10,000 coffee shops and kiosks to cater to the needs of Tokyo alone. The Japanese even use coffee to get rid of spots! For reducing wrinkles and improving their skin, the Japanese have been known to bathe in coffee grounds fermented with pineapple pulp.
No matter how you like your coffee, whether it be black, frothy cappuccino, latte, espresso, hot or on ice, the selections available to tempt your taste buds is enormous. The average annual coffee consumption of the American adult is 67 gallons, over 600 cups. In fact, specialty coffee sales are increasing by 20% per year and account for almost 8% of the 18 billion dollar U.S. coffee market. Statistics show that among coffee drinkers, the average consumption in the US is around 2.3 cups of coffee per day. Also, studies find that over one-half of the population, equivalent to approximately 150 million Americans, now drink specialty coffees on a daily basis.
The United States is the world's largest consumer of coffee, importing 16 to 20 million bags annually (2.5 million pounds), representing one-third of all coffee exported. More than half of the United States population consumes coffee. An astute business person should seriously consider the gourmet coffee business as a recession-proof opportunity.
Based on research by the National Coffee Association and The Specialty Coffee Association of America, the average price for an espresso based drink is $2.85, while the average price for brewed coffee is $1.38. The average espresso drive-thru business sells approximately 200-300 cups of sspresso and coffee based drinks per day. The studies show that men drink as much coffee as women; each consuming an average of 1.6 cups per day. Women tend to be more concerned about price than their male counterparts.
Coffee is grown commercially in over forty-five countries throughout the world. Brazil accounts for almost 1/3 of the world's coffee production, producing over 3-1/3 billion pounds of coffee each year. Over 5 million people in Brazil are employed by the coffee trade. Most of those are involved with the cultivation and harvesting of more than 3 billion coffee plants.
A scientific report from the University of California found that the steam rising from a cup of coffee contains the same amounts of antioxidants as three oranges. The antioxidants are heterocyclic compounds which prevents cancer and heart disease. Guess what! Coffee is good for you!
Approximately 90% of the American adult population drink some type of coffee product every day. Some people drink 2-3 cups or more a day. People who are getting hooked on specialty coffee drinks are rising every year. It is estimated that over 30 million American adults drink specialty coffee beverages daily; such as mocha, latte, espresso, cafe mocha, cappuccino or other frothy varieties either steaming hot or on ice.
Coffee is increasing in popularity every year. This is a great business to get into. Coffee is the number one commodity in the world next to oil. You would be hard pressed to find any other product that has such universal appeal with such an extraordinarily high profit margin.
About the Author Michael Stadneck grew up in Verona Italy, where he enjoyed the finest gourmet coffee for the first 35 years of his life. Fittingly, his first job in America was with Nescafe Coffee Company. After many years he was promoted to head up the specialty coffee franchise division.
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