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Email Marketing - 4 Ways to Start Using Email Marketing to Build Your Business
Every successful business has an effective way to engage their existing customers and prospects. This is because it is easier to sell to existing customers and it usually takes more than 6 contacts with a new prospect to close a deal. Therefore, if you want to grow your business, you must think of ways to engage your existing customers and prospects. One very cost effective way is email marketing.
Email marketing involves setting up email campaigns and sending emails to people who have subscribed to your list. Usually, the reasons why these people subscribed to your list are because they want to get updates from your company or want to find out more about your products or services. The objective of email marketing is to build a build relationship with prospects and maintain relationship with existing customers. In this article, let me share with you 4 ways to start using email marketing to build your business:
1. Set the objective of your email campaign. Nobody wants to receive sales pitch in their inbox every day. Therefore, do not make your email campaign a sales email. Set the objective of your email campaign so that you can build good relationships with your subscribers.
2. Maintain the frequency of sending emails to your subscribers. Consistency is very important in email marketing. When you send too little emails to your subscribers in a month, it is very hard for you to build a good relationship with them. If you send too often, they may get irritated and unsubscribe from your list. The optimum frequency of email campaign is based on your business requirements. Normally, sending emails to your subscribers twice a month will be good.
3. Make sure that your email campaign is not a sales pitch. Yes, you must sell in your emails but you should do it intelligently. Place call-to-action statements in your emails and direct subscribers to find out more about your products or services on your website. Do not sell directly in your email.
4. Write a good subject title. The subject title is the single most important factor that determines how many people actually open and read your emails. If the subject title of your email is boring, no one will open your email. In this case, no matter how good your content is, you will not get response from the campaign.
Follow the tips in this article and you will improve the effectiveness of your email campaign.
About the Author Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides email marketing services. Find out more about email marketing at OOm Singapore.
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