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Practice Make Perfect - NOT
You know that saying, "practice make perfect?" Do you think that's true? IT'S NOT. Practice only makes permanent. Only practice of perfection makes perfect.
This is why 80% of sales reps struggle so much. They have never learned the proper sales skills, or, if they have, they aren't using them and so day after a day they practice poor techniques and develop habits of selling that don't work.
And after weeks or months or years of selling, they automatically and consistently do and say all the wrong things -- and get poor results because of it. There is no point in using the same techniques that have not been successful for you.
The Top 20%, on the other hand, are in the habit of learning, using and practicing techniques and skills that work. They're constantly adjusting, adapting and improving on each call, and they practice proven techniques, skills and methods that keep making them better.
The bottom line is that practice creates habits. And first we form habits and then they form us. My question to you is what kind of sales skills are you or your sales team practicing everyday?
My tip for you today is to take one proven sales technique -- either using a script, questioning the red flags, or recording yourself - and commit to practicing it everyday on every call this week. If you do that, it will become a habit for you and you will quickly see the benefit.
Then do the same thing next week. Take another Top 20% skill or technique and make it yours and get in the habit of practicing perfection.
If you do this consistently, you'll soon be performing like a Top 20% producer.
I know because this was how I became a Top 20% producer, and I can tell you that it builds on itself -- your closing percentage goes up, your confidence goes up, and soon you're in the habit of closing like a Top 20% producer.
And it all starts by practicing perfection. I hope you are focused this year and committed to your success. I'm committed to helping you, but it's up to you to make the decision. Invest in yourself and start closing more sales. You'll always be glad you did!
Life is too short for mediocre performance! Only you have the power to change your life. So, What technique or skill can you incorporate starting today?
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