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Building Links
If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about what you should do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links. We want links of both quality (high PR, high authority, high ranking, good branded websites) and quality (anyone near our topic!). This will help us get to the top.
The smartest web masters simply request other websites with similar material and content to link to them in a reciprocal manner. There is a group among SEOs which claims that reciprocal links have a canceling effect. The claim has neither been proven nor dismissed. If you get links from sites that are similar to yours, you get more of a benefit from the links since they are more relevant. If all the sites on the web about red widgets link to your site, then you must be the best authority for red widgets and Google will rank you #1.
Blogging is a wonderful way to create links to a website. Likewise commenting on other blogs with a link to your website is a good idea. One should always keep in mind that creating links from blogs with static content is as good as no link at all. More the traffic on a blog better your chances of getting picked up by search engines.
Submitting articles and stories based on your website to article directories can create useful back links. If the articles are picked up by other websites, they can create additional links. The content and relevance of the articles can be crucial in link building exercise.
A little while back link farms used to be a favorite with web masters. These link farms would provide thousands of links. But the Search engines became smarter and penalized these websites. In effect, instead of managing a better ranking these websites were relegated and even blacklisted. Obviously, this brute method to fool search engines I no longer in favor.
Link building is critical to the success of a website and cannot be ignored. Search engines love links and a website is ranked by the number and quality of links. Creating l inks organically is always better than using brute force with link farms. If a website is blacklisted it may never see the light of a search page again.
About the Author Matthew Kepnes is an SEO expert who has clients all over the world. He specializes in Travel, Pets, and Music. For more information, check out his website for great make money online advice.
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