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Setting Up an E-store

Aug 17, 2007
E-stores are the newest craze to hit the internet. Suddenly everyone is starting their own and some major companies, like Amazon and Ebay, are making it even easier to get started in ecommerce by offering ready-made e-stores. This means that you need to make sure you set your store up correctly and in a way that it will stand out from the crowd. Here exactly is how to do that:

First, you need an excellent product. Don't choose something that everyone else is already selling! You are looking for a niche market, something specific and popular, without the market being overrun. A good example would be pet accessories. Coats and jewelry for cats and dogs is a big thing these days, and while some competition will always exist, it is a fairly untapped market.

Once you have your product, you need a very good store. The best way to stand out from the competition is to not use a template. Instead of going with a standard setup like Ebay offers, you will be much better off designing your own e-store. Customizing colors and design just takes a little know-how that you can easily learn online or hire someone to do.

Keeping your store looking neat and clean, without excess graphics, and with a memorable logo, is a good way to keep visitors on your site. Fast loading pages will help, as well. Make all your information easily available and keep everything within two clicks of your home page, with a standard navigation bar available on all pages for easy access to everything. People like easy to navigate websites and will usually stay longer on such sites.

It doesn't have to be that complicated to set up a method of payment. There are plenty of payment services that offer merchant accounts and all you have to do is add the HTML buttons to your website so your customers can buy your products through an online shopping cart.

You will also want to invest in a good domain name. While the ideal domain name would be your e-store name that might not always be possible to find. Look for something that uses your main keywords if your title isn't available. Keep it to a maximum of 3 words long to make it an easy to remember URL and try for a .com ending as most people tend to remember that more than any other ending.

Now you have your store, your product and your domain name, all that remains is to promote. That is a whole other article!
About the Author
I've been in business and a business coach since 1985, my expertise is in marketing and sales, both off line and online. I've partnered with David Vallieres to bring you an online course called Think and Succeed Training. For more information go to our site: http://www.course-internet-marketing.com
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