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Basic Ecommerce of Doing Business Online

Aug 17, 2007
Ecommerce is a big thing these days and anyone wanting to get into earning money online needs to know a bit about this popular topic. Ecommerce is basically online business, whether selling a product or service on the internet, if you are earning money online, you are involved in ecommerce. This article will explain a bit more about the basics of this emerging phenomenon.

Starting an online business is not that different from starting an offline one. The concept is much the same in that you still need to have a product to promote, customers to buy it and a way to reach those customers. The process is similar to starting an offline business, you will need a business plan and funding, although ecommerce can be cheaper than the traditional storefront.

Choosing a product is the first step in beginning an ecommerce venture. This can be absolutely anything under the sun, from consumer electronics to bathing suits, from e-books and e-reports. Whether you decide to sell information products that are available online for download or physical, real world products that can be shipped to the customer is up to you and your budget.

Information products are ideal for ecommerce because they require very little investment, if any. If you can write, you can create an information product and make it available for download without any cost whatsoever. Physical products are a little more difficult since you need to have them on hand to be able to ship to the customer when an order comes in, and this requires maintaining an inventory.

The most common way to reach your ecommerce customers is through the use of a website or e-store, so you will either need to have someone build your ecommerce site for you or learn how to do it yourself. The advantages of having a website over a real-world storefront are many, but the first is cost. You can find extremely cheap website hosting and a domain name can be had for less than ten dollars, making ecommerce extremely affordable.

There are many resources online if you are willing to take the time to learn how to build your own website and you can save a lot of money this way. However, it is often more efficient to hire an expert to create the site that you want, or to use a template pre-designed for ecommerce use. Many web hosts offer pre-made templates.

Last, you need to be able to bring in customers. This can be done through advertising, article marketing and by providing quality products and information that encourage people to tell their friends about you. If your ecommerce idea and product is good enough, you will even have other webmasters linking to you which can really boost sales!

Ecommerce is a great way to get into sales, but you do need to do some research ahead of time. Decide what you want to sell and research the market for it, then build a website and start advertising. There is quite a bit of competition in ecommerce, but you can get into it for such a low price that it is well worth the effort.
About the Author
I've been in business and a business coach since 1990, my expertise is in marketing and sales, both off line and online. I've partnered with David Vallieres to bring you an online course called Think and Succeed Training. For more information go to our site: http://www.course-internet-marketing.com
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