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How to Boost Internet Sales

Aug 17, 2007
Earning money is the whole point of an online business and every webmaster with an ebusiness is looking for ways to boost their sales. Internet sales can be a tricky thing, but if you know what you are doing, you can ensure that your sales rates increase steadily instead of jumping up and down randomly. This article will provide some tips for improving your internet sales.

- Avoid traffic exchanges and traffic boosting services. They might raise your hits level, but these are not customers, they are simply other webmasters trying to earn hits for their own websites or surfers who are receiving a tiny percentage of what you pay in order to get them to visit. This is not targeted traffic, which is what you need in order to sell.

- Offer high quality products and services. If you ignore your customers complaints or offer inferior quality products, you will not get repeat sales and your word of mouth advertising will be non-existent. By responding quickly to comments or complaints that your clients have, and giving them great products, you will boost your reputation in your niche and quickly gain not only repeat sales but new ones from the friends and associates of previous customers.

- Start an affiliate program. There is nothing like a host of salespeople out there promoting your product to get things moving. While you should always do some promotion yourself, it really does help to have other people involved. And since you only pay for results, you will never be money out of pocket! PayDotCom and Clickbank offer easy to use services for setting up your own affiliate program.

- Write some articles. Article marketing is one of the most overlooked forms of boosting sales online. You are basically selling your product in the article, although it should be informative to everyone. For example, you write about how to choose the right web host, listing features to look for, etc. Then at the end of the article, you add a link to your web hosting service, which just happens to have all the features mentioned in the article! It is a pre-sale and can be extremely useful when used with discretion.

- Hold a contest. You can offer a grand prize to the winner. People get an entry into your draw or contest for every $10 they spend or every purchase they make, which encourages them to buy now instead of waiting and thinking about it.

- Build a reputation. If you have a good reputation as being an expert in your niche area, people will want to buy from you. They will trust you. You can build your reputation through ebooks, articles and offering high quality goods and information on your own website.

- Start an opt in list. By offering a weekly or monthly newsletter, you are reminding your customers that you are around. You can also use this to let people know that you have new products and bring them back to the site. This is an excellent way to keep in touch with previous customers and encourage repeat sales.

By following the tips above, you should see results fairly quickly. You might not boost your sales through the roof immediately, but you will see a steady improvement and that is what counts in the long run. It just takes patience and some hard work.
About the Author
I've been in business and a business coach since 1985, my expertise is in marketing and sales, both off line and online. I've partnered with David Vallieres to bring you an online course called Think and Succeed Training. For more information go to our site: http://www.course-internet-marketing.com
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