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Marketing Models for Business Coaches

Aug 17, 2007
Are you a business coach? If yes, then read on because this article will give you some insights about how to earn more in this field than you are now. Behind any successful business lies a brilliant marketing strategy, one that brings it to the forefront amongst the hordes of similar businesses. Today, owners of businesses are so jaded with business coaches and management consultants, that attracting clients is becoming more and more difficult. So, what can you do to get more clients and make more money in this negative environment?

Most business coaches consider marketing strategy as being limited to attending networking events, collecting cards, putting up a website, and of course making those dreaded cold calls. However, they often find that these are not enough to generate the desired results. This is because they usually confuse motion with progress and activity with results.

Marketing is a science that has certain recognized models on which it is based. These marketing models, if applied correctly, help the individual to understand the nuances of marketing, and to identify the activities that will help the business in the long run. A marketing plan should also be aligned to the sales plan.

There are many known marketing plans like AIDA (Attention, Interest, Desire, Action) or the 4 Ps (Product, Price, Promotion and Place) of marketing, which can help your business get the kind of exposure it needs. A marketing plan should be such that it attracts prospective clients to your services. One of the most effective marketing models proving very successful for most business coaches is the Hansel and Gretel Model. It is based on the famous story by the Brothers Grimm.

This model advocates not giving your prospective clients the entire plan of your services at one go, and instead leave them a trail of breadcrumbs to follow i.e. small, but intriguing glimpses of the services you offer. If the prospects like your crumbs and ask for more, then give them half a slice of bread, then a full slice and finally the entire loaf. Once the client asks for the entire loaf, i.e. the complete information about your services, you can rest assured that he/she will now become your client.

Now, let us see how best you can create your breadcrumbs. Your breadcrumbs can comprise of free articles, Ezines, E-books, teleconferences etc, which are easy to design and can be made interesting as well. And remember, all of this should be aligned to your marketing plan. The half slice of bread might include one or two complimentary coaching sessions or free speeches at a local event.

The full slice may be teleconferences with nominal charges or low investment seminars. Subsequently, in some cases, you may also have to give a few slices like low investment workshops, where the service is offered at a very economic price. If you find that the customer is interested in your marketing strategies, but is still hesitant about becoming a full-fledged client, consider offering him or her half a loaf, which can include coaching on a month-to-month basis, with the inducement of purchasing several months of service at a nominal price. By adding a proven sales process to this marketing model, and with patience, business coaches will soon reap rewards, and make a success of their business.
About the Author
What is the Secret? Business Coaching can help you and your business double, triple and even quadruple your profits in less time with less effort. For more information on how to Find A Coach visit our website at http://www.businesscoach.com.
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