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The Myths and Realities of Business Coaching

Aug 17, 2007
Business coaching is growing rapidly in the United States, and the people utilizing the expertise of a business coach are achieving strategic personal and business benefits. They have gained an understanding about what is possible for them and their business through coaching. But there are a lot of people who have several notions regarding coaching, and some of these notions are just myths and not reality. Some of the myths and realities of business coaching are:

I do not need a business coach:

There are a lot of people who feel that there are no problems and they are faring well so they do not need to hire a business coach. While this might be true, but it is important to understand that coaching is not limited to fixing of problems, it is also about the creation of new possibilities and making improvements.

Business coaching is just a disguise for telling people what to do:

In business coaching that is effective; there is focus on the results, which is achieved by using several approaches for pulling out solutions from within the people undergoing coaching. The coach does not tell them what to do.

Business coaches have the answers to every question:

People feel that the coach will have an answer to every question. But in reality effective coaching is just the opposite. Business coaches have the question and they can help you in discovering the answers within yourself.

People who have a problem or poor performance need coaching:

This is another common myth people have about business coaching. In reality the clients of coaching are those who have the potential to make it big but they are not able to realize, or clients who have hit a hurdle in the process of developing their business, and need guidance to overcome the impediment through coaching.

Business coaches just sit around and listen to people:

If you think that coaches just sit and listen to their clients, then you are mistaken. Business coaching is based on asking the right questions at the right time. Well thought out questions can be worth hours of listening. However, listening will only be worthy if it can give the required information for the formulation of right questions.

Business coaching takes a lot of time:

Several business owners feel that a lot of time will be consumed in getting the required results through business coaching, but in reality some of the most effective and successful coaching takes place in brief and sharply focused doses. With good coaching there is a high chance of getting it right in the first attempt and saving time in the future.

Not everyone can afford to have a business coach:

This myth about business coaching being very expensive and only rich people being able to afford it is not true. This might be the case with some business coaches, but not for all. When it comes to prospective coaching clients, the focus should be on the importance of making use of coaching to their own development and growth, and their personal and business goals. After this, a mutually beneficial and satisfactory financial arrangement can be made.

So, if you are planning to double your profits, you need to have a specific goal in mind, because everyone wants to earn more than they invest. In order to ensure profitability, its advisable to appoint a professional business coach who will look at your business with a fresh perspective, and will demand results, and most important of all, congratulate you for your success.
About the Author
What is the Secret? Business Coaching can help you and your business double, triple and even quadruple your profits in less time with less effort. For more information on how to Find A Coach visit our website at http://www.businesscoach.com.
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