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Top Ways to Get Noticed With Business Marketing

Aug 17, 2007
For businesses, trying to get noticed is not a new thing. Its been done for as long as people have been doing business. For instance, way back in 1903, newspaper publisher Henri Desgrange started a new bicycle road race to promote his newspaper. He never imagined that the Tour de France would be going strong even 100 years later!

But what leads businesses to, at times; act so desperately to get noticed? Competition is intense and it grows everyday. More and more people are getting bitten by the entrepreneur bug. At the same time, consumers are becoming more savvy and value-conscious. Put those two things together, and business owners often have only a very narrow path on which they can be successful. There is always a need to reach out to more numbers of people and widen the consumer base. And, in the face of intense competition, it takes a lot to even retain the customers that one already has. In an age where the success of any company is judged by its quarterly results and the value it creates for its shareholders, there is a constant pressure on the bottom line. Thus, no business can really afford to be out of the public view, as there would be many others who would be more than happy to take that place. And this is as true for businesses as it is for the entrepreneurs who are always looking to network to get a few more clients.

But before a company can actually market itself, they need to attract attention, so that they are noticed in the market. But how would that be possible if you are amongst a crowd of similar companies offering similar services at similar rates? The key here would be to stand out from the crowd. Here comes the innovative part wherein your prospective clients or customers will actually notice you, and only after this will they consider doing business with you. The ways to get noticed would include doing something out of the ordinary, or something different from what others are doing. Things like being altruistic, being in vogue with the trends, being useful, transparent and simple certainly help. We need to identify how we can be different, and this would vary from person to person, and business to business. The key here is to retain individuality.

Apart from these, using tactics like being politically incorrect, funny and even outrageous can also help to gain attention. However, care should be taken to not go overboard. These kinds of stunts do help, and have in fact been used by companies. But the sentiments of the people need to be taken care of. For example, in 2005, Sony had graffiti artists design and spray-paints logos and pictures of their PlayStation at several locations in New York City. But this did not go down well with many citizens, who did not like the ads, or saw it as an attempt to get cheap labor from teenagers. An online petition was started to put a stop to this, and thus it did not turn out the way the officials at Sony had planned it to be.

So, the key to getting noticed is being consistently interesting and making it worthwhile for someone to spend his or her time listening to you. One should not simply try to sell, but try to connect with people emotions and sense of curiosity. Therefore, authenticity is a very important factor about being noticed. Because, once people lose their faith in you, it is very difficult to regain their trust. And people will only do business with you if they trust you or your products.
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