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How To Double Your Profits By Using Your LED Screen Creatively

Aug 17, 2007
Some people think about the LED screen as a classic tri-vision billboard... just with more than three faces available on each prism. Now, this is pretty reductive idea of the high flexibility allowed by a LED screen. The difference between classic billboards and LED walls is the same difference you find between a writing machine and PC!

Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertising spaces in loop 24 hours a day. This is the most basic feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example:

Define different advertising slots that you will sell at different prices and segment your daily schedule by creating rush-hours slots that gets more visibility and therefore are worth a higher price premium: in this way you differentiate your services by offering customized and time-targeted advertising spaces as it happen in television.

TV spots aimed to create "awareness" are aired when the greatest numbers of targeted viewers are likely to be watching, whereas "direct response" spots are broadcasted when viewers are fewer in number but are more likely to leave their errands to make a phone call.

Following the same concept, you can divide your daily LED screen playlist into lower traffic and high traffic advertising spaces that you can charge at different prices. For example you could divide each working day in the following segments:

* From 6h00 to 10h00 = higher traffic, higher price
* From 10h00 to 12h00 = lower traffic, lower price
* From 12h00 to 14h00 = higher
* From 14h00 to 16h00 = lower
* From 16h00 to 20h00 = higher
* From 20h00 to 6h00 = lower
NB: this time schedule might vary and should be adapted according to the traffic situation in your area.

In this way you are able to profit the most from the rush hours and at the same time you can use the lower traffic spots to target the more price-sensitive potential Customers.

Or you could create "weekend" slots that are specifically targeted for discos, clubs, cinemas and restaurants which more likely to benefit from advertising on Fridays, Saturdays and Sundays... and therefore more willing to pay a higher price for their presence on the LED screen.

Another thing that has already been successfully implemented by our Customers (especially if the LED wall is installed in a pedestrian area or by a square), is to transform the LED screen from a digital billboard into a huge TV screen during special occasions as the Soccer World Cup, Olympics Games and any special event that might get high resonance in your area or Country.

Every time such events take place, rental companies do not have enough LED screen to satisfy the huge temporary demands from City Halls and other authorities, and they rent out the LED screens at incredibly high prices.

You can benefits too from these temporary events by implementing a simple USB TV or a TV received into your LED screen and by renting it out to the City Hall at a slightly lower price. Now, that's a win-win situation: the City Hall can offer the show to its citizens by saving money and you get an extra profit by renting the LED screen for a few hours, a few days at the time!

What's more, you could sell the advertising spaces to those Customers who want to broadcast their ads during the games, of course by charging a higher price due to the huge audience watching the LED screen.

These are just a few samples of how our most expert Customers used their LED screen creatively and profitably. They realized the giant screen is not just a digital signage but a flexible media tool that you can transform and diversify according to the market' requests.
About the Author
Get the FREE ebook specifically for LED Screens Buyers by Fabio Aversa. He is a recognized LED Displays specialist and marketing manager for one of the leading LED Screens manufacturers and suppliers companies.
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