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Finding Advertising Sales People To Sell For You
Today, many talented ad sales people have started their own freelance business which opens another option for you when looking for someone to sell your advertising space. You can go the traditional route and hire a person or firm on a permanent basis or you can hire a freelancer who works on the side for commission only or on a part time basis. Here are some things to think about to help you decide.
How many hours each day or week do you need an ad sales person?
This is an important point to consider as it will help you decide if you want to offer a permanent salaried position to someone or choose the less risky freelance option. If you just need a hand now and then or want to experiment with trying new things, hiring a freelance sales person would probably be the best choice.
How experienced is the potential candidate?
Experience is important because someone who is well versed on design, production, and sales terminology will be able to communicate more effectively early on. They will need less hand holding which means they are more productive right out of the gate.
Just because the candidate has sales experience does not mean he will be a good match for your type of media. His experience should be directly related to the job function you want him to perform and not just general sales experience.
How is the candidate's voice?
Although it is not anyone's fault, some people just have a poor speaking voice and sound rather mundane and boring. That's why it is good to interview your prospect in person. That way you can judge his verbal skills as you imagine him using the same voice while trying to earn you money.
How does the candidate look?
Your sales person's appearance reflects upon your company. Try to meet your candidate in informal and formal settings so you can judge how well he is groomed and dressed. If he looks well put together when seen in an informal situation you can probably assume he cares about the appearance he projects.
What drives your potential ad sales candidates?
Find out if your candidate has ambition by asking him where he wants his career to be in five years time. If he seems to be content with the idea of working for you 9-5 and taking the standard yearly holiday, that could actually be a warning flag to you.
A candidate who thinks big and dreams of owning his own business and becoming rich and successful may also work wonders with your business. Someone practiced at setting personal goals and meeting them is more likely to set and achieve sales goals for your company.
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