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Optimizing Efficiency in Your Business Marketing Plan

Aug 17, 2007
Business owners are becoming increasingly conscientious when it comes to marketing plans. With tighter budgets and tougher competition, every ounce of effort has to produce at least a pound of good results. No wonder that they are always looking for promotion methods that prove to be effective without breaking the bank.

One of the most effective strategies involves pinpointing a pre-established venue that already attracts a company's target market. In business it is certainly okay to preach to the choir. In fact, it makes sense.

In our inter-connected society, it is no longer necessary to carry out blanket marketing campaigns. Blindly advertising to a mass population of people, many of whom won't be interested in your business, is a waste of both time and money.

Why reinvent the wheel and start from scratch when you can leverage the power of other people's marketing efforts? One of the most effective vehicles through which to do this is article marketing.

The process is simple. Business owners write articles about their area of expertise. These articles are distributed to publishers and content sites that have readers in this target market. When those articles are reprinted, along with links back the business' site, customers are connected with the businesses that can give them the information they need.

Article marketing allows business owners to piggyback on the success of another company that has already figured out a way to draw a crowd of specific consumers. And it's as simple as getting articles written by the business owner published on web sites that already have a strong readership base.

To do this, the business owner creates a piece of useful content in article format. The article includes informative and engaging knowledge about something related to the business at hand, to make it appeal to the publishers in that target industry.

Once the article is created, it's time to partner with publishers and content sites that need articles. This is where the leveraging takes place. When your article is distributed, it is picked up by publishers and site owners in your target market, and put out for their readers.

To help make these partnerships a reality, choose an online service that automatically distributes your article to publishers in your exact category. Companies like Article Marketer have created pre-determined niche categories in order to publish articles in the places that are most likely to reach the company's target market. This takes the guesswork, and the drudgework, out of manually submitting your articles.

Through this process the content sites receive free articles, and you gain the opportunity to tap into a priceless source of potential customers. It's a true partnership, with great results for all involved.
About the Author
Tiva Kelly is an expert at article marketing. She offers advice to authors at Article Marketer, a highly popular article distribution service. Learn the smart way to speak to your target market.
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