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Return Visitors - 5 Powerful Ways To Keep Visitors Coming Back To Your Site & Spending Money

Aug 17, 2007
Many successful websites rely on returning visitors to account for a large part of their website traffic. This article will reveal five powerful ways to keep visitors coming back to your website.

Many successful websites rely on returning visitors to account for a large part of their website traffic. This article will reveal five powerful ways to keep visitors coming back to your website.

Returning visitors are much easier to convert into customers who buy because the more often they return to a website, the more trust they have in that site and the website owner.

The credibility concern just melts away. consequently, keep your visitors returning to your site with the following five powerful methods:

1) Start a forum, chatroom or shoutbox

When you start a chatroom, shoutbox or forum you are providing your visitors a place to voice their thoughts, beliefs and opinions and interact with their peers. As conversations and topic posts build up, a sense of community will also follow and your website visitors will return to your site almost religiously every day as long as you make it inviting and interesting.

2) Start a web log more commonly known as a (blog)

Keep an online diary, or more generally known as a blog, on your website and keep it updated with the latest news and stories about yourself. Human beings are inquisitive creatures and they will keep their eyes stuck to the pc monitor if you post freshly updated news on a regular basis. You will also increase your credibility as you are proving to them that there is also a real life person behind the website.

3) Regularly carry out polls or surveys on your website

Polls and surveys are other forms of visitor interaction that you must definitely consider adding to your website. They offer a fast way for visitors to voice their opinions and thoughts and to get interactively involved in your website. Be sure to distribute and publish polls or surveys that are strongly relevant to your target market of your website to keep them keen and curious to learn about the results.

4) Hold puzzles, quizzes and games on your website

Just picture how many office workers drag their feet at work every day, and you will be able to measure how many people will continue visiting your site if you provide a very appealing or addictive way of keeping them entertained. You can also hold regular competitions to honour the high score winner to keep people trying constantly to earn the prize.

5) Update your website frequently with fresh content

Update your website frequently with fresh content so that every time your visitors return, they will have something to read on your website. This is the most broadly known and most effective technique of attracting recurring visitors, but this is also the least carried out one because of the idleness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated!

Your web content and the presentation of that web content is critical to your site's appeal to your visitors.
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