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How to Invite Network Marketing Prospects

Aug 17, 2007
How do you invite and set that important recruiting appointment? Find out how the pros do it.

The greatest presentation in the world is to no avail if you are not able to get a prospecting/recruitment appointment. Unfortunately, the least taught skill in network marketing or MLM is the ability to set up a prospecting or recruiting appointment.

When you cannot get someone to listen to your presentation, your chances for success in your home-based business are not good.

All it takes is a little proper training and practice. You can power recruit just like the pros, then watch your income soar.

There is an easy and a hard way to go about this. If you are like me, you want the easiest way and one that works.

You can get most people to attend a network business meeting, listen in on a conference call or meet in person with this approach. All you need is a little practice, experience and knowledge of the magic words.

First, start every day by inviting someone to something. Then be brief, be casual, be specific and be enthusiastic!

If someone says no, ask for a referral and move on to someone else. Since people do change their minds, put the prospect in your tickler file and call back in a couple of months.

Here are the magical, proven words necessary to get a YES to your invite:

1. I know you are planning to purchase ______. This week the featured speaker at my (business breakfast, business meeting) is an expert on the subject. Can you come with me to hear the speaker? It may help you make the right buying decision.

2. I know you have been looking for information and options to help you solve (or find) ______. I am going to a business meeting tonight with someone who might be able to help you with that. Are you interested in joining me?

3. My evening business meetings often make me think about you. You would enjoy meeting and knowing several of our members and learning about their skills. If you join me for the meeting this week, I will introduce you!

4. I am looking for a guest to take to my business breakfast (or business dinner meeting or noon business luncheon). It is less than two hours; there will be two interesting presentations, and a whole room full of business associates for you to network. Can you join me?

5. I am having lunch (breakfast, dinner) with a group of people who helped me grow my business by more than ______ percent last year. I will bet you could benefit by meeting some of them. Are you available on _______?

6. I know you are a people person that enjoys meeting and networking with people. Would you like to join me and meet a room full of new business contacts? It will be an interesting meeting and a bunch of great professionals will be there. When should I pick you up?

The most important thing you can do is invite successfully. The second is to teach inviting to your downline. Pick one or two of these magical invites out and master them.

You can have a horrible presentation and still succeed in network marketing when you can invite successfully. You can always get your upline to do the presentation when you are not that good at it.

It does no good to give out information packages if no one listens to your CD or reads your materials. It is truly discouraging if no one listens in to your conference calls or attends your meetings either.

The key, therefore, is learning to invite successfully. That is the message. Learn to invite and teach your new recruits the same techniques. These techniques work. However, only you can make them work for you.

Copyright 2007 by Robert L Bergeth
About the Author
Bob Bergeth currently consults with hundreds of home-based entrepreneurs about achieving success. Bob's specialty is recruiting, training, motivating and leading a network marketing organization. He has a Ph.D., is a former vice president of sales & marketing and is a Prentice-hall author. He publishes a popular newsletter, The Freedom Express, for home-based entrepreneurs. You may reach him at
or 763-274-0143.
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