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Develop An Outline - Your First Step In Creating Your Info Product
Developing an outline is an important step when creating any information product. If you just start writing without direction it can not only be difficult to format everything you want to cover into one clear structure, but you will take a lot longer to finish the product, if you manage to finish it at all.
Following are a few steps to easily develop your information product outline:
You may want to take a pad of post-it notes and begin brainstorming. Start data dumping by jotting down ideas you would like to include in your product as they come to you. Jot down one idea per post-it note and stick them anywhere on a blank wall or corkboard. Don"t worry too much about structure at this point, you just want to get all your ideas out of your head and onto paper. Anything you can think of which may be a good fit for your product - write it down.
You can also write questions down such as "who needs this product?" "why this product is necessary", "what benefit will it give?" etc.
Once you've written down all your thoughts, take a different colour pad of post it notes, or a different colour pen and jot down headings to create an outline. You want to stick these notes on your board (either vertically or horizontally) in the actual order they will appear in the finished product.
Your outline may include some of the following things:
1. Introduction
2. Copyright info
3. Disclaimer info
4. Body of the product (book/report/audio/teleseminar etc)
5. Closing
6. Recommended Resources
Now you want to take the body of the product and break that into main sections. For example one section may be called "Getting Started" while another may be called "Finding Your Target Audience". Of course, it will depend on your subject but this should give you a general structure idea. This will appear similar to a Table of Contents, and include the main chapters of your content.
Now for each section such as "Getting Started", create sub sections by placing all the ideas on your post-it notes that correspond to "Getting Started". Lets say you're product is about starting a graphic design business then under getting started you may include sections such as "Who Needs Graphic Design Services?" or "How Much Can a Graphic Designer Expect to Earn?" and so on.
By the time you finish going through each section you have a rough outline. Now scan over it. Does it all flow nicely? Would some of the information fit better in another section of the product? Did you leave something out or should you add something else? Move the notes around and tweak it a little then leave it for at least 24 hours.
After a nice break go back to it and look it over again with a fresh and open mind and make any necessary changes.
Once you're happy with your structure it's time to start writing!
Your info product will be easy to create once you have developed an outline.
About the Author If you want to earn more money whilst working less by turning your knowledge into passive income, Get your FREE report "11 Quickest Ways to Monetise Your Expertise and Fill Your Product Funnel" by Danette Hibberd Product Funnel Formula
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