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Direct Email Marketing Campaign for "Internet Home Based Business"

Aug 17, 2007
Direct email marketing campaign reaches the target audience, bypassing intermediaries. It is very personal, as the decision-maker, the one who decides to buy, gets to know you as a seller, and vice versa. It is virtually free and it is fast too.

Its spread is wide in that you can reach, at once, any number of buyers looking for your product or service. Best of all, this tactics allows you to be in constant touch with your customers for receiving feedback, for improving your sales as well as for modifying your strategies without much time loss.

Sounds great, but it can appear much more different when you realize that you have to outdo your innumerable competitors in order to achieve success in internet home based business. For this, you have to devise effective strategies. Remember that what works for others may or may not work for you. But there are some basic principles all follow in promoting their businesses.

Finding out who your target audience is, making an initial small subscriber list, determining when and how often you wish to send emails, identifying your major promotional goals, sending a few test emails and analyzing the results for future adoption or modification are usually considered to be important. But what is cardinal for the success of your internet home based business is the design of the email itself.

What to include in your campaign? The subject and the very first line of your email will make or break your customer- relationship. Make them short, simple and seductive. People are tempted to open emails only when the subject line holds enough punch. Emails, like skirts, should be long enough to cover the essentials and short enough to be interesting.

Long and boring emails probably have not the desired effect. While a brief introduction to you and your internet home based business will be welcome, what actually rivets the attention of readers is your focus on customer benefits. A small incentive or discount to the first few customers may be offered, for instance. Or, offer useful information that interests the reader.

If you have several points to make, instead of running them in a single paragraph, present them one by one highlighting them with bullets. Graphics and photos will definitely embellish your campaign and attract the customer attention. Incorporating links to your internet home based business - pages in the direct email marketing campaign is like providing a life line for your business.

Your sales presentation, to give an example, can be done by drawing the customer to your website through a link in the email. It is preferable to provide direct links to your internet home based business - website pages where the customer can readily find the listings of your products and services rather than give a link to your home page.

Keep it simple The basic principle is to make everything as easy as possible for the customer to get hooked to your business proposition. Also, put in place a privacy policy that assures your customers that their personal information will not be revealed, sold or misused. Despite your best efforts, however, if the customer would want to unsubscribe, give him the facility. Finally, include all possible contact information along with your signature: name and address, telephone number, email address, fax number etc.

You may consider using a campaign - software package for managing your web site and email lists. This type of software automatically organizes large email lists, subscribes website visitors, deletes unsubscribed persons, responds to emails and does many other things that make your email marketing management very convenient. Shop around for software to find one that meets your needs.

The success of your internet home based business through email marketing strategies depends on your reliability and consistency as much as on the unique utility of your product or service.
About the Author
Juhani Tontti, B.Sc., Marketing. Get excited? Find all the best tools and tips for your direct email marketing campaign,"internet home based business"
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