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Creating a Winning Product for the Web

Aug 17, 2007
If you're still scrambling to find a way to become the next big Internet Marketing guru, I have news for you - achieving wealth on the Internet is much easier now than when the top dogs first got started on the Net.

Before you can rake in the big bucks, you'll need something to sell. We're going to start out with a way you can reap the instant rewards the Internet has to offer - creating your own digital information products!

Don't let the word "digital" scare you off - you don't have to be a technical wizard or a top notch editor to put together a first class, high quality product that your customers will find very valuable.

Find Your Passion

I never recommend that anyone just find a popular topic and create a cookie cutter version of someone else's work. You might not be interested in that subject matter - and it will be apparent that your enthusiasm is missing when your customer downloads your product and finds that it falls flat.

Start by finding a topic that interests you or appeals to you. Don't worry if you're not an expert - you don't have to be! The Internet is the most comprehensive library of resources you can find anywhere in the world - and it's open 24/7, 365 days a year.

When someone is looking for an information product, they're generally seeking a solution to a problem. It could be a man who heard rumors of layoffs in the coming months... and he wants to find a way to forge his own path to success.

Or maybe it's a mother of twins, both of which suffer from colic and are crying for 18 hours a day. She's looking for anything to grasp onto - a solution that can help her end her baby's tears and get a good night's sleep.

Your passion might be about a solution you discovered to a problem that was nagging you in the past. Wouldn't it be nice to share that information with others, and make a nice profit from your insights?

You can even choose a topic you've wanted to learn more about for years, but haven't had the time to because you've been working the 9-5 grind in the drudgery of the real world.

Cashing in on Quality eBook Creation

Barnes and Noble is becoming a thing of the past as consumers are now turning to the joy of downloading their books on the Internet - even if it's 2:00 in the morning and they're wrestling with insomnia.

You can create an informational eBook (not a fictional work) and put together a professional digital product that generates more income than if you'd had dozens of traditional books distributed by print publishers to hundreds of brick and mortar bookstores.

The Do-It-Yourself Route

For those of you who can put a sentence together, you'll want to create your info product using your own unique "voice". As you being to build your online empire, customers will become familiar with your style and begin to recognize you as an authority. And that opens the door to a flurry of back-end product sales!

To begin, choose a basic topic that interests you. It's best if you can find a niche audience to target. Some people mistakenly think the broader their topic, the higher the sales - but in reality, the more targeted your message, the higher the conversion rate.

Let's take the niche of parenting as an example. Don't just create a Good Parenting 101 eBook. Get more specific, and think about future books you can create, such as:

- How to Get Your Baby to Sleep
- How to Teach Your Baby Sign Language
- How to Raise a Smart Baby
- How to Potty Train Your Baby
- How to Wean Your Baby to a Bottle
- How to Hire a Good Babysitter

Do you see the pattern? You want to take your customers through every issue a parent may have. Each time they buy a product, you start marketing back-end products to them for repeat sales.

This is the way successful Internet Marketers build their empire.
About the Author
A Top-Earning Internet Marketer and Author in New York City, Scott Michael shows you how to earn an incredible income at home (working just 2 hours a week). Learn more about his top recommendation at Darn Rich
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