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Starting an Online Business and Keeping It Going

Aug 17, 2007
One of the biggest challenges of owning an online business is keeping it going when times get tough. It's not something that everyone can do and be successful at.

When first starting an online business, the novice will often get overwhelmed and discouraged within the first six months. If things aren't going as well as they had hoped, they will often decide it's not worth their time, energy, and money and will give it all up.

The thing that most entrepreneurs who are starting an online business fail to realize is that it's important to stick it out beyond the one-year mark. It seems to be that if you can hold onto your business for longer than that, then you have survived the toughest time an online business owner will ever face.

Chances are that during that first year of business, you are learning an incredible amount of information at an incredible rate. You tend to try one thing and if it doesn't work, you try another, and sometimes you are banging your head against the wall, but this is all a part of the one-year learning curve.

The great thing about online businesses and internet marketing is that things are constantly changing and the learning curve never stops.

You can't really exhaust all your resources and try everything because there is always something new coming out. Sure there are time old and tested techniques for marketing your business, but constant changes allow you to rework your online business when things are not working so well.

Starting an online business can be pretty intimidating, but the worst time is likely in the first six months when you discover you are not making as much money as you had hoped. It seems you have tried everything, or followed the program step-by-step in its entirety, and you are still not making any money.

In this case, it's best to keep a log of everything you have done, and be sure to go back and realize all you've done, what is and isn't working, and decide how to proceed from there. Sometimes it's just best to learn from our mistakes.

It might even be helpful if you have someone else evaluate your progress and your site, and determine what needs to be done from an outside point of view. Someone who can point out what's wrong may also be able to point out what needs to be done.

It's easy to assume that if you are promoting a product or service and it's not selling that it's just a lousy product and you need to pick a new one. However, it's more likely that you haven't marketed the product or service as well as you could, or that you've overpriced it. Instead of spending money on a new product or service, try substituting one advertising method for another.

Starting an online business can be scary, especially when you run into problems. But if you list the problems on a piece of paper in front of you where you can see them, it's not so difficult to come up with, and write down solutions to those problems.

If you develop a list of solutions, you can pick and choose which ones you want to try next, or which methods you are currently using that you want to substitute with others. The hard part is getting through your entire list of solutions, and still, nothing is working in your favor.

When that is the case, it's usually a good time to start looking for others who have expertise in your online business area who can help you out of the rut. There are online mentors, or you can just look for help in the discussion forums from others who are already successful and are willing to help.

It's not easy starting and maintaining an online business, but the key is to maintain consistency in your actions and your internet marketing efforts over time. If you start thinking you're not going to make it, you probably won't, so positive thinking is a must.
About the Author
Liane Bate owns a Plug-in Profit Site web business. Find out more on Starting an Online Business
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