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Adwords Can Drive Laser Targeted Traffic

Aug 17, 2007
Using Google Adwords to help drive laser targeted traffic to your nominated pages may prove to be very beneficial as many companies can attest to. If properly done, the benefits are high with the cost relatively low and justifiable.

The Secret Is Using Money to Make A Lot More Money

It's a common business notion that if you want to make money, you have to spend money. One good way of doing this for profit is through advertising. This brings in targeted numbers because your advertising is aimed at your target audience - they know where to find the product or service that interests them. With the right type of advertising, you can see a spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage become buying customers it is still possible to turn a good profit..

Right now, one of the best promotional schemes is Google's Adwords. The surge in popularity of Google's Adwords is very evident as you can see many sites that have adopted this marketing strategy.

When using Google's Adwords, you pay a fee which is based on the demand for the keywords you have selected. Very popular keywords attract high bidding prices. Each time a person does a search in Google, the keyword or keywords used also call up ads on the right hand side of the Google results page which are sponsored by paid advertisers.

This method closely targets the traffic required by the advertiser. It also ensures that your advert is readily visible on the first page of a search result. Paying Google for this scheme, instead of merely waiting for free traffic to arrive from Google, ensures that your target audience is quickly made aware of your offering. AND it drives laser targeted traffic to your site.

If you bid high enough for your key words, achieving a ranking in the top 3 or 4 advertisers on the first page, not only Google will display your ad, you can also be featured in other affiliated search networks. These include AskJeeves, AOL Search and Netscape. These networks are interested Google's top selections. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads if your niche is relevant to their audience. Your chosen keywords will determine which content network shall feature your ad. Your budget determines how often your ad appears.

Targeting Your Traffic

To get a good ratio of traffic to buying customers, it is best to closely target your traffic. Knowing that they are all potential customers and are interested in your products or company provides you with better value for money. The statistics will indicate how effectively you are using Adwords.

You drive laser targeted traffic to your site by using keywords or keyword phrases and you select these by using software that analyzes the demand for those words. (It's also possible to obtain information about the number of pages freely available to meet this demand, but since you are paying to be on the first page of Googles results, this is less significant.) There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand and could help drive laser targeted traffic to your site.

With Google Adwords, you are assured that every click to your ad is a potential customer that is interested in what you have to offer. But it's essential that the right keywords are used so that you can drive the laser targeted traffic to your site.

The key to generating wealth with an internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours are spent developing sites to make them more beautiful and attractive. Without traffic, it is for naught.

With traffic comes a potential customer, which basically means potential sales, which in turn means profit. While many sites have collapsed in the past due to their inability to turn a profit, many smaller sites have generated good money by concentrating on a narrower market - a certain niche or even sub-niches.

This is why commercial sites target certain groups of people and drive them to their pages, where they are able to showcase their sites and products. Precision marketing is essential so that the traffic on your site can be regarded as potential customers and your advertising expenditure is better controlled.
About the Author
Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides quality f'ree courses on key internet marketing subjects. A list of these f'ree courses is available at: http://www.WebStartAdvisor.com/info.html
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