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How To Make Money From Freebie Hunters

Aug 17, 2007
I regularly visit marketing forums, and one of the most common things people complain about is not being able to make enough profits from their list. They complain that the vast majority of their subscribers are simply freebie hunters, and have absolutely no intention of spending any money. So how can you make money from these freebie hunters?

Well this is a problem that affects a lot of online marketers. We're told that the money is in the list, which is absolutely true, but nevertheless it's important to remember that most people on your list will not be buyers, unless of course you've built up a list of previous customers.

If you think about it, this isn't surprising because most marketers build up their list in the first place by giving away a free report or mini-course just to get people onto their list, so straight away they are attracting freebie hunters to their list.

But even taking all this into consideration, all is not lost. It's still perfectly possible to generate cash from these subscribers, without persuading them to dig out their credit card.

One of the best ways of doing this is by offering free and valuable content, but not in the actual email itself. Instead you want to direct them to a page of your website or blog where this content can be found and strategically place pay-per-click ads, such as Google Adsense, around the content so you earn money every time a visitor clicks on one of these ads. After all your list provides a great way of directing traffic to your sites, so why take advantage of this opportunity.

This way even if you have a list of say 1000 subscribers, with most of them apparently freebie hunters, by directing them to monetized pages of your site you only need them to click on ads to earn you money, which I'm sure you'll agree is easier than getting these people to buy from you.

Another way of squeezing cash from a list of freebie seekers is by sending them to pay-per-lead companies. This can be very lucrative because a lot of companies will pay you generous commissions for each visitor you send who carries out a certain activity. This could be something as simple as filling out a form, signing up for a free newsletter, or downloading a free piece of software, all of which your typical freebie hunter will be more than happy to do.

So to conclude, although we would all ideally like a large email list of proven buyers that we can profit from, even a low quality list of freebie hunters can generate profits for you if you use some of the methods outlined in this article.
About the Author
James Woolley is a full-time marketer who has built up responsive email lists in not only the internet marketing niche, but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he uses and strongly recommends:

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