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Turn Your Property Information into a Buyer Conversion Tool!

Aug 17, 2007
Buyer Conversion sounds very technical, but simply stated, it speaks to getting those prospective home purchasers, who've already seen your home, to sign on the dotted line. They love the home and could see themselves living there, but sometimes, they need a little push to get them over to the "we've got to make an offer on this home right now" stage of the process.

A great Real Estate Agent, whom you've hopefully enlisted the help of, will have a complete arsenal of techniques and tactics to get these home "Lookie-Lou's" to turn into homeowners. It may seem very unlikely to you, but it's absolutely true that information about your property can be used by a Real Estate Agent as a Buyer Conversion Tool.

You see, when your Agent finds a qualified candidate who falls totally in love with your home, the missing link in closing the deal is commitment. Being human (just like you and me), the buyer's commitment is often held up by fear. This (mostly) unwarranted fear usually occurs when they feel ill-equipped to make a decision because they don't have enough information - not enough to make an informed decision, anyway. So, what we want to provide them with is enough (or more than enough) information for them to make the right choice . . . to buy your home.

That's where the Property Information Form comes into play. Once you enlist our help, you should complete this form prior to listing in the Multiple Listing Service. Your Real Estate Professional should then be armed with this form to present to prospective buyers. The Property Information Form can often be the straw that broke the reluctant camel's back into submission (and signing a contract to buy your home right here and now).

You may be wondering why this information can aid your Agent as a buyer conversion tool. The reason is really very simple. When the potential buyer has the property information, they start to mentally complete the buying process in their minds. They'll begin to visualize all of the details of the buying process being completed. In essence, they start to believe it's possible that they can make this particular home their own.

Once their mind starts down this path, their faith in the buying process begins to grow. In their minds, they'll start placing their furniture and other belongings in your home. Once this visualization begins, they're hooked, and the home is as good as sold.
About the Author
Dirk Zeller is an Agent, an Investor, and the President & CEO of Real Estate Champions. His company trains more than 250,000 Agents worldwide each year.
For more information on homes in Centereach visit:
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