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Establishing A Successful Website Using Various Techniques

Aug 17, 2007
Many entrepreneurs are interested in starting websites, it is a fast and easy way to make money, you are self employed and it gives you the freedom to work when you want to work, there is also very low overhead in starting the business.

There are many ways to drive traffic to your website; one of them is banner and text ads. The traffic you receive will increase your sales. The traffic you site is receiving needs to be targeted traffic, once you have the targeted traffic you sales copy can convert them into buying. A website is perfect when a substantial amount of traffic is driven in. To keep the visitor at your site you need to have quick readable copy on your site, the attention span of a visitor is very short. Make sure your navigation links are easy to find and are interesting, if the time it take for your website is long you will loose the customer and they will move on to the next searched website.

Website content is one of the most important aspects of promoting your site. When designing your website the simpler the better. Here is a rule of thumb: text content should outweigh the html content. If you have a simple, easy to read and informative site that offers something visitors will become sticky visitors. The looks of a website is much less important than the actual content. You need to constantly update your content on your site, how else are you going to get the people to come back. Keeping all aspects of your site fresh is very important. If your web content is stale, visitors will search elsewhere for the things they need.

When including content on your site, think about what the reader will like to read about or what information they will need, be clear and make the copy very easy to read and understand. Website keywords are important if you are looking to get your site ranked high on the search engines. Including the proper META tags on your site is important, so make sure you include them. Many search engines still use META tags; they give the description and keywords to the search engines and the search engines takes this information and determine what your site is about. When you choose the keywords you will use, make sure that pages on your site have these keywords included. When adding he keywords onto your pages make sure that a least 5% are your keywords. Think of ways to make your website lively and interesting so that visitors will want to return on a regular basis.

When writing articles to be published you need to place a link the resource box at the end the article. This will give you a link pointing back to your site. People search websites for tips and also for additional knowledge about anything they are interested in.

To rank well in the search engines make sure you start a marketing campaign for your website. Place your link everywhere you can.

Offer your customers something worth while; make sure your products benefit your customers. By doing this they will intern tell others and you will receive traffic by word of mouth.
About the Author
David Marc Fishman helps webmasters with a link directory like directory and yahoo directory to establish one way links.
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