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Going Straight to the Source With Article Marketing

Aug 17, 2007
Defining your target market is No. 1 on the agenda for most new businesses. Once you know the audience you'll be speaking to, it becomes a lot easier to figure out the how to talk to them.

Putting a name and a face to the ideal customer also helps a business decided where and how to market. Spend some time really thinking about who you want to reach. Figure out what kinds of content will interest them, what questions they might be asking, and what they might be searching for online. Once you understand this, you'll be able to find those interested readers much easier.

This is one of the fundamental ideas behind article marketing. There are already plenty of forums, news groups, websites and online newsletters that exist for your target market. Smart marketers reach their audience quickly when they speak to a "pre-gathered" audience.

Article marketing is one of the best ways to do just this. With hundreds of thousands of online publishers, there is no shortage of places a company can gain exposure on the Web and get its message in front of potential customers.

The way all of this works is quite simple. It begins with the business owner writing several articles about his or her business. These articles are then sent along to an article distribution service.

Article distribution services offer hundreds of niche categories for articles. This helps in labeling the content of each article in order to know the best places to send them.

The articles are then sent to publishers who have an interest in the subjects at hand. This means that when you write an article about how to avoid tax fraud, it will not be sent to a publisher with subscribers solely interested in reading about household pets. It always guarantees the articles are sent to relevant sites.

Article marketing allows you to hit the mark every time instead of taking shots in the dark and hoping you might hit a bullseye every once in a while. You will no longer waste time and money making efforts to market to the masses, many of whom won't be interested in your business.

Article marketing gives you the opportunity to approach a group of pre-gathered individuals who fit the profile of your target market. The readers will automatically relate to what you have to say and take interest in the topic you are writing about.

Gone are the days of blind marketing techniques. Article marketing provides the business owner with the ability to go straight to the source of most potential.
About the Author
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Do you want more traffic at your site? Learn how article marketing works, then submit an article today!
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