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How To Make Money From What Drives You

By Jon DeMarco
Aug 15, 2009
To make money online a lot of people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful. You don't just jump right in without knowing what to do. The same principle applies to the Internet marketing industry even though there are unsavory people out there who'd have you believe it's a "Walk in the Park" and requires no more than the belief that you can just do it.

I'll have to admit, it is as simple as hitting a home run from the warning track in baseball compared to what you have to put up with in the working world punching a clock and being a subordinate to someone who does not have your interests in mind. But that being said there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

There are some people will do not make a dime online and yet there are others who will make more in one month than most people make in an entire year. Do you ever wonder why that is?

My answer begins with the age-old chicken or egg question, "what comes first the chicken or the egg"? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either. In fact I don't think I really even care as long as chickens keep laying eggs for me to eat in the morning.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you have researched the company, and like its products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything, but I am more concerned about those of you who are not so knowledgeable at working an online business successfully. Now, I'm not trying to make anyone believe that Passion is the only thing necessary to achieve success, because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you will not attempt to do the work that you are being taught.
Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won't stumble. You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should result in you finding a company that you like and have confidence in. It should be solid, built on great principles, and easy to understand with great products and services that you believe you can sell and for which you can have Passion TO SELL. If you don't find it move on because you can find the right opportunity containing the attributes identified above.

Comments like, "that one sounds good and the compensation plan is excellent so I guess I'll start that business" does not sound like a decision based on anything in the same zip code as Passion. Also remember when you hear that an Internet "guru" does that, don't be tempted, because as I stated earlier they are experienced and can sell just about anything without being Passionate about the company products and services.

Please note: It's your ultimate goal to get to that point where you can sell just about anything online, and that end skill and goal is a worthy one indeed. Remember, there are other steps you must make before you step into Internet Marketing but if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company where its products and services have proof that it will sell is a pitfall you simply must avoid.
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