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Yes, You Need Internet Marketing to be Successful

Aug 17, 2007
Unfortunately, there is a very widespread false impression among webmasters with regards to spreading the word about their websites. This misconception has to do with the belief that as soon as a website is up and running on the internet, visitors will start appearing to view it, and therefore create and attract new business. This, however, is not the way things work.

After all, just because your business has a telephone and a number, it doesn't mean that customers will begin phoning, right? The same goes with your website. In order for it to have visitors, people first need to know that it's there!

You need to spread the news. To do this, there are many different techniques that you can take advantage of so that people will know about your website. The first is to include your website's address in the different elements of your current marketing strategy. Assuming that you have not already started using the internet for your marketing, your current efforts will likely include:

- invoices and receipts - business cards - quotes - pamphlets - price lists - catalogs - complement slips - store-front signs - company vehicles - media advertisements - word of mouth and networking

Indeed, there are likely many other ways in which you do your marketing, but these are probably the main ones. They each also offer you a terrific way to spread the word about your website and extend your sales. Remember, a good marketer takes every possible opportunity to inform people of the existence and address of their website.

Once people have been informed about your website, and know your site's address, then you've provided an ideal means for sharing whatever message is most effective for your business. You can provide as much information as you wish, since the better you educate your prospective clients - especially in websites, where visitors are reading when they are most open to receiving your message - the more effective your marketing efforts will become.

However, although the methods you're already likely using are good marketing efforts, and are good for attracting visitors to your website, they do present two primary problems:

- the first problem is that these techniques will typically not generate any new business that you wouldn't have already drummed up without the website. Although the website will make communication must more effective, allowing for enhanced efficacy for the sale and happier customers, these are likely people who would have discovered your business even if your website didn't exist at all.

- the second problem is that people aren't as good at recalling what they hear as computers are. Even if your website address is very direct and easy to remember, it only takes a single character's worth of mistake to stop a customer from being able to locate your website. And that's if the person remembers the website address at all!

This is where internet marketing steps in. To compliment - not to replace - your current marketing efforts.

The fact is that when people are looking for a business that will be able to provide them with the product or service that they want or need, they are turning to the internet on a progressively more frequent basis. And when it comes to finding products and services on the internet, search engines are - by far - the most popular tools for getting the job done.

When a person makes an online query about the type of product or service that you offer, using a search engine, this is the ideal time for you to draw new customers to your website.

This is because it allows you to offer your product or service at exactly the time that they are most interested in it. You won't be trying to get your message across while they're doing something else, or when they're simply not in the mood to hear about it - such is the case with ads on the radio, in magazines, and on television - but will be reaching them when they have chosen to learn about your product or service. Internet marketing makes sure that when a person is looking for your product or service, you're the one they find!
About the Author
Mark is the director and face behind 15Degrees-North , One of UK's most successfull Affordable Web Design companies. Where you will find articles and resources to help with Search Engine Optimisation, Marketing and Web design.
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