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8 Surefire Ways To Lose Subscribers From Your Email List

Aug 17, 2007
An email list of subscribers is one of the most valuable assets that any marketer or online business can possess. It's therefore important that you not only continually build your list, but more importantly, hold on to your subscribers. This article will discuss 8 mistakes that you can make that will almost guarantee that your subscribers quickly hit the unsubscribe button.

1. Bombarding your subscribers with emails.

This is one of the most common mistakes that online marketers make. While it can be very tempting to send your subscribers offer after offer in order to make more money, you will also lose a lot of subscribers, so try not to send more than one or two emails a week if you want to hold on to your subscribers and make consistent long-term profits.

2. Promoting poor quality products.

Another way of losing subscribers quickly is by promoting poor quality products. You should thoroughly examine a product beforehand so you can give your honest review of the product. In most cases you will find that a genuine recommendation from you will generate far more profits than hard-selling a product that you haven't even seen, as subscribers will soon see through this.

3. Too many sales pitches, not enough content.

The vast majority of subscribers do not sign up to a newsletter just to be bombarded with sales pitches, so make sure you cater to their needs by providing plenty of free and valuable content as well. Answering questions from your subscribers and providing good content will help to build up a good relationship with your list which will result in greater profits for you.

4. Boring emails.

In addition to the last point, it's important to keep your email correspondence fresh. If you keep sending the same old stuff week after week, subscribers will simply become bored with what you have to offer and will unsubscribe from your list. So it's a good idea to mix things up a bit and keep thinking of new ideas to satisfy your list.

5. Emails lacking the personal touch.

Most subscribers know that marketers just insert 'firstname' into a greeting or subject line in order to personalize emails, but even so it's amazing how this can increase your sales. Also by just talking briefly about yourself occasionally, your subscribers will feel they know you better, which will generally make them more inclined to trust you and follow your recommendations.

6. Misleading subject lines.

It's important to remember that each of your emails will be competing for attention in your recipients' inboxes. Therefore it can be very tempting to use sensationalist and misleading subject lines just to get your emails opened, but unless they are relevant to the content of your email, your subscribers will soon unsubscribe from your list so try and avoid doing this. Be creative and test different headlines to find the most compelling, but don't mislead your subscribers.

7. Too long between each email.

Whilst sending emails too often can see your unsubscribe rate rocket, the opposite can also be true. If you leave it too long between emails, subscribers can easily forget who you are, which can even lead them into thinking you're a spammer, so try not to leave many weeks or even months between each email.

8. Going off-topic and becoming too broad.

Another mistake that marketers make is branching out and covering wider subjects in their emails. Remember that subscribers opted in to your list to learn more about a specific subject, so don't start promoting products in a wider niche as your subscribers will soon become disinterested.

So to conclude, if you keep building your list and looking after your subscribers by avoiding the mistakes above, you can sustain a highly responsive and profitable list of subscribers for many months and years to come.
About the Author
James Woolley is a full-time marketer who has built up responsive email lists in not only the internet marketing niche, but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he uses and strongly recommends:

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