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Article Writing To Promote Your Business Or Product

Aug 17, 2007
The World Wide Web is known as the information super highway. With a click of the mouse, a person can find the perfect dress for a formal occasion or health advice, to determine if professional medical care is needed as soon as possible. Basically, if the web surfer can think of a topic, a product to buy, or an item to sell, he/she can find it on the web, with a few carefully selected keyword searches.

The question is: where does all the information come from? Obviously, someone is writing articles for publication on the Internet. After all, the web is simply a means of disseminating information. The knowledge displayed has to come from someone. So, why does a person take time to write articles, and what is the compensation factor?

The main reason for writing articles is to inform the reader. The message is generally to educate the public, a marketing tool, or both. First, the altruistic reason is to give the reader valuable information or advice.

For example, a teacher may have web site articles to help students find educational material. Some schools may even have resources for parents and students to check grades, scheduled extra curricular activities, and academic dates.

An individual suffering from an illness may want to provide support and helpful information to others who feel sick and all alone. For example, the renowned Mayo Clinic has a medical site. Searchers can look up medications and find out information regarding the benefits and possible side effects. Also, an individual diagnosed with a chronic illness, such as diabetes, crohns, or heart disease, may want to locate a support group.

One of the most popular reasons people seek information on the Internet is interpersonal relationships. Cyber dating is on the rise. Entrepreneurs are essentially making big bucks by instituting a lonely-hearts club- a virtual matchmaking service. If an individual knows how to utilize a computer mouse, he/she can find the information and assistance for every aspect of life.

In addition to assistance, writing articles is also necessary to bring potential customers to an entrepreneur's site-an individual selling a product or service. For example, a newsworthy, or even entertaining, article attracts the reader. Enticed, the viewer may decide to explore the well-placed links to see what the writer is all about. Since the article is generally related to the product or service presented on the site, writing articles brings in potential clients or customers.

The more site viewers reading the article, the greater the opportunity to garner a sale, and build a returning customer base. Simultaneously, writing articles can become a lucrative business for the writer, and the end result often brings revenue to the client. Therefore, writing articles is a win-win situation. Internet marketing is a steadily growing business.

Today, corporate executives are trading in the sixteen-hour day job, for a chance to earn a substantial income with an Internet enterprise, and still be able to spend time with the family. From the comfort of a living room or home office, a growing number of forward-thinking individuals have actually managed to realize a 6-figure income.

Likewise, on the other end of the spectrum, the individual writing articles, used to promote and link back to the business, can also work from the comforts of home and make a decent living without ever walking out the front door. Thus, writing articles can result in great jobs for frustrated executives, stay-at-home moms, and people with limiting disabilities. Great!

The option to work from home is great for many single parents who do not want to be away from their kids, or who cannot afford a babysitter. Writing articles is also an excellent way to earn extra money in the evenings or on the weekends.

In a perfect world, writing articles can promote a passion and earn an income. For example, some sites will pay an individual to write about a subject he/she actually lives every day. A person with diabetes can write articles to help fellow diabetics, and earn money at the same time. While a site may sell products diabetics need, the articles are also available to inform and encourage.

Even if an entrepreneur does not have the time or ability to write articles compelling the reader to take action, articles are available for rewriting, reprinting, and redistribution. In addition, to give a site fresh and original material, writers-for-hire are available. A good key word search will provide a plethora of writers or ghostwriters, who are willing to sell the ownership of the written word, and the businessperson can claim authorship.

So, if an individual has an important message to share, a product to promote, or a service to sell, a valuable tool for increasing readers and web traffic is article writers.
About the Author
Erol Orderland shares his passion for articles, writing articles and provides excellent article content for internet readers. Erol Orderland writes from his home in the Netherlands.
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