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In the Music Industry: It's Not What You Know...

Aug 17, 2007
How many times have you heard the old cliche, "It's not what you know, its who you know? Well, I know I have heard it a thousand times. And in no place can this ring truer than in the music industry. Music contacts are priceless for everyone trying to make it in the music industry.

It is no secret that this industry is beyond tough but it doesn't mean you can't succeed. For many, many years the Major labels and their bands tended to hold a monopoly of sort over the bigger distribution channels, clubs, magazines, and radio stations. But independent music has come a long way, so this is no longer completely so. Luckily for those Indies out there, independent record labels, bands and artists have been gaining more and more attention.

So, how do you connect with those precious contacts? And more importantly, how do you use those contacts? Marketing and networking is going to be your most powerful resource when searching for music contacts. And this is most definitely true for anyone involved with independent music. You will have to work extra hard because no one is going to do it for you.

First, instead of spending all of your energy creating huge marketing campaigns focus on a few people at a time. Get to know the people you come in contact with instead of just pushing your materials.

Finding where to meet these music contacts is your next step. You will need a reference guide full of information such as contact info for radio stations, managers, clubs, bars, recording studios and all others that have anything to do with independent music and the music industry.

Decide whether you want to start locally and go ahead and spread out across your tri-state area or the country. Either way, set your goals ahead of time. Make a list of these places and people. You can even prioritize them to your liking. If you are planning on sending promo packages, then call ahead and make sure the info is correct so it gets to the right people.

Next, you will need to focus on building a relationship with these people. Remember, first impressions are everything. Most people in the music industry are busy people, so keep that in mind. If they ask you to call back or reschedule then be flexible and do it.

Lastly, in any type of relationship, especially professional, it is important to follow up! If you sent out a promo CD, then follow up on it. Don't be annoying. Do not stalk your potential music contacts by any means. These are just simple rules to live by in the music industry. If you can keep all these things in mind then making and keeping contacts in the music industry should be a cinch.
About the Author
Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & "How to" resources that helped 1000s. Go to http://www.TheIndustryYellowPages.com for more info on music contacts, music industry & independent music.
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