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Cash Gifting: Who Is The Target Audiences?

By John Schnieder
Aug 30, 2009
The flashy WebPages and online ads are reminiscent of America's oh so popular hot spot, Vegas. The cheap looking lights and bright colors that fill our late night computer laptops as we try to find a way to "get rich quick". Are these online ads just as bogus as our idea of desert full of money? Or do they promise more? Maybe most curious of all, who are these online ads really fooling?

As a child of the technological age nothing flashing, bright, shinning, or that reads "you're the millionth visitor on this page and therefore won a million dollars", catches my attention anymore. Neither did cash gifting when I first read into it. With cash gifting as one of the largest online business investments though, I wonder who exactly is buying into this online slot machine. The criteria to be a part of Cash Giving is to have a good lump of cash you are willing to invest.

With these criteria, the flashing bingo lights, and the "invitation only" aspect, I figure that the target audience for cash gifting is people in their 40s and above. These folks did not grow up with the internet and are less familiar with the types of scams and advertisements that I have been watching on late night television as long as I remember watching cartoons. Cash gifting is perfect for people with a good amount of money, which generally by the age of 40 most people have some money saved away, but not enough that they do not wish to make more: hence a need for an online oasis. Cash gifting targets people of all ages that need to make a quick buck, but most of the online testimonials are of people who are over the hill and are just floating through life. When in reality the 40s are known to be a time of turmoil and mid life crisis. The overall target for the cash gifting programs has proven to be effective and well thought out. Cash gifting is one of the more popular online money making programs, and advertising as well as targeting the correct and most vulnerable audience can be credited for this.

Not to say, though, that targeting this audience, or being a target of this audience is in any way a bad thing. Being in the target audience normally means that the business thinks that you are the best candidate for them to make money off of. When the business has to do with the client making money also though, this may just be a target one might want to paint on their forehead. It is crucial to ensure that in reality one can make money from this program and truly benefit from cash gifting. Because the downfall of being part of a target audience is the aspect that one is supposed to think that, they can truly make a fortune from the business. The crucial aspect is to be able to discern between whether you are targeted because you are vulnerable or because you are lucrative.
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