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How to Pick a Domain Name

By Graeme Pearce
Aug 31, 2009
5 Ways To Think Up A Great Domain Name That's Still Available

I'd be a rich as if I earned a dollar every time someone complained that all the great domain names are already taken. It's just not true, however. Even in a highly competitive industry, you can still think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction?

2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was a finalist in a naming contest and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.

3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. Like the domain BoyOhBoyToys.com for an online toy store is unregistered, as is a domain for its sister store AttaGirlToys.com.

4. Go symbolic. Suppose your an expert on the horror genre and want to start a paid online community for horror fans. Horrorific.com, horrorgate.com and Horrornet.com are all taken, but the less obvious and more vivid FrightOwl.com was not.

5. Vary real words. Googles name is a play on the word googol, which refers to the number 1 followed by one hundred zeros, says the Press Center of the worlds most successful search engine. The word was coined by the nine-year-old nephew of mathematician Edward Kasner,it continues providing another hint for creative naming: consult a kid.

Get that thinking cap on, Next Buying Your First Domain Name

1. Go to (unnamed) to purchase a domain name.

2. Search for your favorite domain name on (unnamed) and see if its available. If not, try another domain name on your list.

3. Be sure to purchase a .com domain name so that its easy for people to find you or if you are going to only market locally then you can use, UK for England, or .co.nz for New Zealand, ( You will have to buy these type of domain names from a local domain company.)

4. Scroll down the page and avoid the other options. Click Continue at the bottom
of the page.

5. On the next page, scroll down to the bottom of the page and click, No thanks, continue to checkout.

6. Complete your domain registration information, if this is your first time
purchasing a domain name or log-in to your existing account. (If creating a new account, the appropriate button is already checked for you.)

7. On the next screen, verify that the information you entered is correct. Then, click Continue.

8. Select the number of years you want to buy the domain name for, from 1 to 10 years. (If you purchase 2 years, the search engines feel that you'll be sticking around and aren't a fly-by-night business. This isn't an issue after your site has been around a while.)

9. Decide whether you want (unnamed) to debit your PayPal account or credit card and renew your domain automatically or if you'd like to do it yourself when the time comes. You should probably auto-renew, and the domain name is protected from ever expiring.

10. Click on Quick Checkout.

11. Review your shopping cart and verify all the information.

12. Select your payment option.

13. Read the Registration Agreement and the Terms of Service. Click those boxes, showing that you have read them, and then, click Checkout Now.

14. Fill in your payment details (PayPal password or credit card information)

15. Click to go back to (unnamed)

16. Verify your payment information and then, click on Continue with Check Out.

17. Fill in your personal information (Name, address, etc.)

18. Fill in box 2 with a new account password, if you've created a new account. Boxes 3 and 4 are self-explanatory. Click Continue with Checkout.

19. Verify the information and click Checkout Now.

20. Type in the code at the Secure Checkout page and enter it by clicking Next.

21. Print your thank you page or copy your customer number, log-in, and
password. You'll also receive this information in an email.
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