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The Importance of Online Video Optimization & Video Syndication
Everywhere you go online, you'll find videos. They stimulate the minds of many, and hopefully buyers. This article will provide you with information about online video optimization and video syndication, and how you can use it to increase coverage for your website! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.
Despite the state of the economy today and in 2008, online sales still totaled over 25 billion dollars last year. What are they looking for, how do you grab their attention, and keep it? The answer: Visually.
No, we're not talking about graphic design (although that is a very important part of your site). We're actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could.
The explosion of online video in recent years has left online companies scrambling for a way to capitalize on this new form of advertising. Search engines, mainly Google for now, have already begun to display videos in their search engine results, and you can expect that video optimization will become a big part of your search engine optimization efforts.
Video watching by website visitors increased by 40 percent last year. You can't afford to miss out! Plus, so few retailers are using video advertising, there's a huge opportunity for you to get a step ahead of your competition.
You might be hesitant to get into video advertising, but there is no need to worry. It isn't nearly as costly or time consuming as you might think. You don't need to have a high-end video production to market your products or services. You can buy something like a flip video camera for less than a couple hundred bucks. The quality is perfect for uploading to sites like YouTube, MySpace and Facebook where billions of potential customers can watch.
What is Video Optimization?
Video optimization is the process of optimizing a video so that search engines will display your video in relevant search results. It isn't just about posting a video and waiting for something to happen. Video optimization takes into consideration your audience, their needs and they way they search.
Getting your video ranked isn't easy. The way you brand, tag, title and link to your videos is crucial to the ranking of your content. But that's not all. Targeted keywords provide a fundamental basis for video optimization and will help users find your video when they're looking for it. Providing useful and informative information about your products or services, such as a how-to video or step-by-step procedure offer your target audience an authoritative figure on a subject in which they have interest. Allowing users to rate your video will show other users that your content is superior, and syndicating your videos keeps them interested.
Video optimization is also an excellent way for you to expose your brand to internet users in an effort to familiarize those who may not have heard of your company, your products or your services. Websites like YouTube, MySpace and Facebook have gained widespread popularity by featuring the use of online videos for communicating, informing, entertaining and advertising.
What is Video Syndication?
Creating a video and uploading it to YouTube (or MySpace or Facebook) is literally just scratching the surface when it comes to the life of your online video. Many find that syndicating videos, or submitting them to several online syndication sites, will increase coverage significantly and lead to higher rankings for targeted keywords in search engine results pages. There are many free video syndication sites where you can upload and market your videos. Choosing the right ones depends on time, resources and budget.
What Can Video Optimization and Syndication Do for my Business?
Using video optimization and syndication to communicate with your target market will bring more traffic and act as a portal to other content, including your products or services, on your site.
You can help you create, optimize and syndicate videos that will engage your target audience with content that they can count on and share with their friends. This form of viral marketing can help your business achieve higher standards in web traffic, sales and information technology.
About the Author Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on video optimization and video syndication.
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