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Have You Refreshed Your Resource Box Lately?
The interesting thing about building quality backlinks is that many marketers start out strong and then die off after a while. This is not a fault, just a break from the tedious task of constantly working on establishing more and more links to the pages of a website. If your marketing efforts started out in a sprint and article submission websites were part of that campaign, you could have a great source for deep links under your nose.
On many article submission websites, the articles published can be edited at any time. These edited articles will often be placed back in the editing queue, which means a bit of a delay before the new version is published, but that is no problem when compared to writing a whole new article.
Why Edit a Published Article?
When you first published the article to the submission website, you probably had fewer pages on your site. Or, maybe the keyword research was lacking and you just stuck any keyword in the resource box linking back to your home page. The article can be edited both for content and to refresh that resource box which is where the back link is often located.
Content can be edited for a variety of reasons. Maybe you knew little about keyword density or you want to refresh the content published to reflect changes in the article topic. Refreshing content with up to date information is a great way to revive old, stagnant article directory submissions.
Editing the resource box begins with a relevant keyword. The keyword you now use regularly is the one that your search for when testing your SERP. This keyword, or phrase, is the same one that needs to be hyperlinked in your resource box. This keyword does not, however, need to utilize the same URL in every box.
Resource boxes can use two different keyword phrases and two different URLs directed at the main website. The URLs are deep which means they are not leading to the main page, but rather they are leading to one of the inner pages of the website.
The resource box can remain the same on several articles with a simple change to the inner page URL for other articles. By changing up the resource boxes on your article directory submissions, there is equal link love to all of the pages of your website.
A Huge Task For One Person
An established website with several layers of pages may have a bit of trouble keeping track of all the pages that need links on the web. Building backlinks is a low process that requires quality over quantity and a strong sense of accounting methods. A backlink building company may be able to help make the process easier and more effective by tracking ALL of the pages on your website and the number of links established for each page (especially the deep pages).
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