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Search Engine Keywords Placement

Aug 17, 2007
Search engines are the vehicles that drive what may be customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with definitive and efficient signs that will direct them accurate to your site. You do this by creating carefully approved keywords.

Aspire to the correct keywords as the Open Sesame! Find the exactly correct words or phrases, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the eventuality of visitors really-truly making it all the way to your site - or of seeing any real profits from the visitors that do check in - decreases dramatically.

Your keywords act as the foundation of your marketing blueprint. If they are not appointed with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your master plan is to gather and appraise keywords and phrases.

You probably already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your line of work network, which is the reason that you may not be able to choose the most well-suited keywords from the inside. You need to be able to like your customers. And since you are a line of work owner and not the consumer, your best bet is to go directly to the source.

Instead of rushing in and scribbling down a list of potential search words and phrases yourself, ask for words from as many prospective customers as you can. You will most likely find out that your understanding of your specialization and your customers' understanding is significantly different.

The consumer is an invaluable opportunity. You will find the words you piece together from them are words and phrases you probably never would have considered from deep inside the trenches of your occupation.

Only after you have assembled as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: appraising.

The aim of evaluation is to narrow down your list to a limited number of words and phrases that will direct the highest number of value visitors to your website. By "first-class visitors" I mean those consumers who are most likely to make a make a buy rather than just cruise around your site and take off for greener pastures. In evaluating the efficiency of keywords, bear in mind three elements: popularity, definition, and motivation.

Popularity is the easiest to ascertain because it is an unprejudiced superiority. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now buy software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to go get. If you are down at the bottom of the search results, the consumer will probably never scroll down to arrive at you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to buy your works or services will arrive at your site.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a great deal of folks enthusiastic in everything from buying a automobile to changing their oil filters, you will get only those consumers with trashed front ends or twisted fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will straightaway arrive at you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the brain of the customer rather than the seller to work out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new town. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you aim at will benefit the consumer more? If you were looking for this type of definitive job, which keyword would you type in? The second one, of course! Using the second keyword targets folks who have decided on their career, have the necessary experience, and are ready to recruit you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a complete a purchase, and this requires subtle tinkering of your keywords until your arrive at the most specified and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your service is not done. You must continually calculate performance across a variety of search engines, bearing in consciousness that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors without doubt made a complete a purchase.

Luckily, some new tools have been invented to aid you judge the vigor of your keywords in individual search engines. There is now software available that analyzes consumer demeanor in relation to consumer traffic. This allows you to understand which keywords are bringing you the most valuable customers.

This is a necessary concept: numbers alone do not make a useful keyword; profits per guest do. You need to arrive at keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Working analysis of tested keywords is the formula for search engine victory. This may sound like a lot of assignment - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your specialization' rewards.
About the Author
Larry Schierling is an internet marketer and entreprenuer. He can help you learn the basics of how to get started with your own online business. Click below for his site:

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